VIALE Beauty, a Los Angeles based skincare company focused on developing caviar-infused, cruelty free beauty products, announced today that it would hire Taek Kim as their new Chief Design Officer. The prominent startup attracted the top executive from a well-known technology and healthcare company known for its groundbreaking innovations in the heath and design spaces. The Korean design and marketing expert will contribute more than a decade’s worth of experience in shaping some of the most recognizable brands in the world.
The Korean beauty regimen has been dictating the direction of the global beauty industry over the last few years. With the appointment of Taek Kim, the Los Angeles based startup aims to increase the popularity of the new premium focusing on the North American and Asian markets, and become a globally recognized beauty brand. As a Chief Design Officer, Taek Kim will be responsible for overseeing all design and innovation aspects of VIALE’s products and services, including product design, graphic design, user experience design, industrial design, and package design. The new member of the VIALE team will also be overseeing some aspects of advertising, marketing, and engineering. Other areas of the business sometimes overshadow design but multiple success stories prove that design is as important as every other aspect of the company. Having on board one of the most knowledgeable design professionals in the world is what will help VIALE elevate over the competition in the next few years.
“I spent the last month thinking about everything I’ve accomplished with my previous employer over the last eight years. So many employees, vendors, media representatives told me how much they enjoyed our products. Such kind words always warmed my heart and made me push forward”, said Taek Kim. “However, I am an entrepreneur by nature! I see potential in the new premium skincare and I feel now is the right time to turn the page and accept the offer from VIALE Beauty. I’ve always been in love with the startup culture, I am an explorer, and I enjoy the voyage of discovery. The journey is the reward!”
Back in 2009, Taek Kim joined a then start-up local massage chair manufacturer. He has been leading the growth of the company ever since turning it into an entity valued at more than $2 billion. Almost all departments in the company were developed by him. When Taek joined the company they only had 20 employees and a net worth of less than $9,000,000 annually. Less than ten years later the result is one of the best performing healthcare brands in the world grossing annual sales of $500 million per year and having more than 1300 employees.
ABOUT VIALE Beauty
Founded in 2017, VIALE Beauty is a US based skincare company focused on clean beauty. The cruelty free skincare startup develops beauty products infused with caviar, horse placenta, and eight other exclusive ingredients, crafted in the heart of one of UNESCO’s world heritage sites – Jeju Island. The team consists of health specialists, designers, and beauty experts from all over the world including Korea, Italy, Hong Kong, and Los Angeles. The organization relies on implementing their diverse cultures, tastes, and skills in developing high-quality skincare products. VIALE is headquartered in Los Angeles, California.