Branding Through Time

In a world of social media influencers and fake news, branding professionals need to carefully craft their company’s persona to build a loyal, trusting customer base. As the modern customer becomes more conscious of how their data is used and where the messages they absorb is coming from, branding is likely to change in the next few years. To predict where PR pros should steer the industry next, we can take inspiration from where branding has already come from.

The ancient Mesopotamians used brands to convey ownership, craftsmanship and quality during trade. This then evolved into symbols used to distinguish a company’s product in the market – early examples still around today include the Quaker Oats man and the lion of Lyle’s Golden Syrup. With the advent of social media such as Myspace and now Twitter, branding has become the complete presentation of a business to the world, from direct customer interaction to evidential employee satisfaction.

As of last year, digital ad spend surpassed TV ad spend for the first time, showing how truly digital has become the most vital landscape for marketing in modern society. However, simultaneous with this shift has been a growth in awareness from consumers on data privacy and internet transparency. 2018 saw the Cambridge Analytica scandal which exposed the misuse of up to 87 million users’ data and the introduction of GDPR brought data sharing to the forefront of everyone’s mind.
Calls for more transparency on social media have led to influencers being required to announce when they endorse a product as part of a paid partnership. This has shown that consumers are still happy to receive branded messages from their favourite online personalities as long as their intentions are clear. This will be vital for branding professionals to remember in the future as only brands with a record of trustworthiness will flourish in this more conscious digital landscape.

When it comes to forming future branding strategies, the main values consumers will best respond to haven’t changed much since ancient times: trust, quality and craftsmanship.

Check out our infographic for more inspiration from the history of branding.

Branding Through Time

This infographic was provided by The Rolling Bean, mobile coffee van hire across the UK.

5 Tips to Get Organized

Getting organized and making the most of your home’s storage space can be a daunting task. To help keep clutter at bay and streamline organization throughout the house, consider these tips for revamping your closets and designated storage areas from the experts at ClosetMaid.

Find closet systems and other organization hacks at ClosetMaid.com. (Family Features)

Watch video to see how to get organized!

SOURCE:
ClosetMaid

Make Sense of Your Travel Preferences

Seasoned travelers know that no two trips are exactly the same, even when revisiting the same location. The weather changes, your personal life and perspective evolve and any combination of factors makes each experience unique. However, if you’re like most travelers, your preferences guide your journeys no matter how far you venture from home.

According to a survey of American travelers from vacation rental app and website Vrbo, people are united by a common desire to travel with friends and family. In fact, 52% of respondents said a family vacation is their reason for travel in 2019, and more people said they will travel with a group of four or more this year than last year. That’s where the generational similarities end, however.

Determining where to go and what you’ll do depends quite a bit on your age. Your stage of life significantly impacts the places you dream about visiting, the reasons you travel and what you look for when you get there, according to the survey.

What to look for in a destination

Your definition of a dream vacation is likely to shift along with variables like your life stage, income and available free time. Limitations in any of those areas may make a certain destination a far-off dream during one stage of life but an attainable retreat during another.

The disparity between dream and reality signals that barriers of time and money are the deciding factors for whether Americans will take that dream vacation. This holds true for every age group, although millennials (37%) are more likely to go into debt for travel than Generation Xers (27%) and baby boomers (15%).

Reasons for traveling

Relaxation is a primary reason for traveling, which can help you disconnect from the stress of daily life and reconnect with family and friends. Whether it’s curiosity or a much-anticipated trip to celebrate a special occasion with a family member, many trips have a specific purpose. Understanding why you want to travel can make it much easier to plan.

Although younger travelers are most likely to make exploration a priority on their journeys, the Vrbo survey revealed that travel isn’t always about adventure, as 20% of travelers ages 35-54 are likely to travel for a special occasion like a birthday or anniversary. In addition, only 6% of baby boomers said they would travel for a hobby or activity like skiing, surfing or hiking, compared with 23% of millennial respondents.

Amenities that matter

The amenities you can access during your getaway may vary greatly depending on where you go and the type of trip you plan. From electronics and fully stocked kitchens to swimming pools and pet-friendly features, plenty of options are available to help ensure your perfect vacation lodging includes all the amenities you require.

If you’re like most travelers, keeping connected is a major requirement. In fact, 75% of respondents listed access to the internet via WiFi as an important amenity when traveling, outranking traditional must-haves like TV and air-conditioning, according to the survey.

Amenities like WiFi aside, accommodation preferences reflect the starkest generational differences among American travelers. Millennials (71%) are most likely to consider unique lodging options such as boats or treehouses. They also represent the age group most likely to take into account design and architecture when choosing a place to stay. Generation Xers voiced the strongest preference for having ample space for everyone in the party. For baby boomers, more than other age groups, noise level is important when selecting lodging.

Find getaway accommodations perfect for every stage of life at vrbo.com. (Family Features)

SOURCE:
Vrbo

Welcome to the May / June Edition of InFluential Magazine

William Jackson, MBA, GQ Insider, 2018 Folio: 100 Honoree Founder & Chief Business Officer of InFluential Magazine, Spanish InFluential, and Teen InFluential

William Jackson, MBA, GQ Insider, 2018 Folio: 100 Honoree
Founder & Chief Business Officer of InFluential Magazine, Spanish InFluential, and Teen InFluential

Looking back and going forward, with time to reflect during the summer, InFluential Magazine embraces it’s seven-year history and is excited about the future of the Magazine.

We’re thrilled about this Edition because we explore the fascinating theme, What Would Happiness Look Like to You?.  If you yearn for more excitement in your life and enjoy the benefits of living on the edge, we provide several useful tips on how to do just that.  As the weather is warmer and sunny days last much longer, many will plan to enjoy the thrill of the grill, as cooking outdoors is very much a part of a memorable summer.  Whatever it takes to ensure you enjoy a more fulfilling life we hope you know, will stay the course, and help others to do the same.

Finally, know we’re listening as we continue to improve your Magazine. Feedback we receive from you and awards received from our constituency reveal suggestions and praise, but most importantly, your feedback tells us you believe the Magazine strengthens your connection with The Art of Living Well.  Thank you for your valued feedback. We welcome your continued comments and story ideas at info@influential-magazine.com. 

As I always say, thank you to my talented international team for sharing your amazing talent. And, many thanks to you, our readers, for your support. Please subscribe, if you have not, share our magazines with friends, and above all, keep reading.

Appreciatively, 

William Jackson, MBA, GQ Insider, 2018 Folio: 100 Honoree

Founder & Chief Business Officer of InFluential Magazine, Spanish InFluential, and Teen InFluential

Don’t Let Stroke Strike Twice

Not all strokes can be prevented, but making healthy lifestyle choices, like exercising, eating right, maintaining a healthy weight and treating conditions such as high blood sugar, cholesterol and blood pressure can help reduce your risk of another one.

While there are about 7.2 million stroke survivors in the United States, people who have had a stroke are at high risk of having another one. In fact, about one in every four stroke survivors will have a second one.

Efforts like Together to End Stroke, an American Stroke Association initiative, nationally sponsored by Bayer Aspirin, work to educate stroke survivors and caregivers about how they can avoid a second occurrence.

Because the consequences of a second stroke can be more detrimental than the first, it’s important to recognize the signs, which come on suddenly, and act quickly. An easy way to remember the most common warning signs is the acronym F.A.S.T., (F – face drooping, A – arm weakness, S – speech difficulty, T – time to call 911).

Talk to your doctor about medications that may help you with your stroke prevention efforts. For example, taking aspirin regularly or other blood clot prevention medications can help reduce the risk of another ischemic stroke.

Consider following the American Heart Association and American Stroke Association’s “Life’s Simple 7” to achieve ideal health:

Don’t smoke. Smoking puts you at higher risk for heart disease and stroke. Quitting is one of the best things you can do to improve your health and add years to your life. You’re more likely to quit for good if you prepare for your last cigarette and the cravings, urges and feelings that come with quitting.

Be physically active. A good starting goal is at least 150 minutes of physical activity a week, but if you don’t want to sweat the numbers, just move more. Find forms of physical activity you like and will stick with and build more opportunities to be active into your routine.

Eat a healthy diet. Healthy eating starts with simple, healthy food choices. You don’t need to stop eating your favorite meals, just use substitutions to make them healthier. Learn what to look for at the grocery store, restaurants, your workplace and other eating occasions so you can confidently make healthy, delicious choices whenever and wherever you eat.

Maintain a healthy weight. The benefits of maintaining a healthy weight go beyond improved energy and smaller clothing sizes. By losing weight or maintaining a healthy weight, you can also reduce your risk of heart disease and stroke. There’s no trick to losing weight and keeping it off, but the majority of successful people modify their eating habits and increase physical activity.

Control cholesterol. Having large amounts of low-density lipoprotein cholesterol, the bad cholesterol, in the blood can cause build up and blood clots, which can lead to heart attack or stroke. Reducing your fat intake, especially trans fats, often found in fried foods and baked goods, can help reduce your cholesterol. Adding more foods with omega-3 fatty acids like fish and nuts, as well as soluble fiber and whey protein, helps in managing cholesterol.

Manage blood pressure. Nothing causes more strokes than uncontrolled high blood pressure. Of the 116.4 million people in the United States who have high blood pressure, fewer than half have it under control, putting them at increased risk of stroke. Lowering your blood pressure by 20 points could cut your risk of dying from stroke by half.

Control blood sugar. By managing your diabetes and working with your health care team, you may reduce your risk of stroke. Every two minutes, an adult with diabetes in the United States is hospitalized for stroke. At age 60, someone with type 2 diabetes and a history of stroke may have a life expectancy that is 12 years shorter than someone without both conditions.

For more information on how to prevent stroke, and a complete list of warning signs, visit strokeassociation.org/americanstrokemonth. (Family Features)

SOURCE:
American Stroke Association

Add Joy to Spring Cleaning

While spring cleaning can be crucial in keeping your home in tip-top shape, especially for DIYers who find inspiration in the bright season for new home decor projects, the annual ritual can also feel overwhelming.

To add color and whimsy, and make spring cleaning a more joyous event, consider these ideas from mom and designer Joy Cho, the founder and creative director of Oh Joy! – a lifestyle site focused on design, fashion, food and life’s joyful moments.

Frame homemade artwork. Once spring has arrived, you may have compiled lots of children’s artwork from time spent indoors. To keep it all organized, sift through it in the spring and frame some of your children’s hard work to put on the walls as colorful pieces of homemade decor.

Start with a fresh clean. Routinely cleaning your high-touch surfaces with disinfecting wipes and picking up common areas is a good habit to get into and should be a starting point for any spring project. When you start with a clean space, you know you won’t have to deal with dust bunnies and clutter along the way. Plus, with nearly 1 in 3 Americans (31 percent) admitting to rarely or never deep cleaning their households, according to an online Clorox survey in February 2019, regularly freshening up can help you maintain a clean space and cut down on time spent tackling big messes.

Decorate with color. Make your shared spaces as fun and unique as possible by adding pops of color. After cleaning accumulated dirt and dust off your bookshelves, add contact paper to the inside back section of the shelves and flower vases or decorative jars for temporary color and character. You can also add an unexpected spring time pop to floral bouquets by incorporating fragrant mint sprigs or colorful stems. Picking out an attractive spring print that brings you joy and updating your throw pillow shams can also provide little bursts of color.

Repurpose everyday items. Look for items around the house that can serve a secondary purpose, like the limited-edition Oh Joy! Clorox Disinfecting Wipes Designer Collection, which can serve as statement pieces while setting the stage for a happy and healthy season by removing unwanted germs and dirt that may be lurking in your home. The stylish canisters can also be rinsed and reused after the last wipe is gone to hold everything from craft supplies to kids’ toys or flowers.

“For the first-ever Clorox Designer Collection, I created four unique canister designs that are inspired by fresh blooms, spring sunshine and the feeling of a clean, new start,” Cho said. “What I love most is that they make the canisters attractive enough that you no longer need to hide them under the sink. Leaving them on the counter for cleaning up messes throughout the day is not only convenient but adds a little joy to your spring decor as well.”

Maintain your spaces. Spending a little time each day cleaning high-traffic spaces can be easier than devoting an entire day each week to getting your home back in order. Disinfecting wipes make it easy to clean up messes, wipe down surfaces and stay on top of spot cleaning, allowing you to spend less time worrying about dirt and germs and more time with your family.

Find more ways to elevate your space and add joy to spring cleaning at Clorox.com.

Photo courtesy of Lily Glass for Oh Joy! (Family Features)

SOURCE:
Clorox

Sus canales de TV pueden cambiar de frecuencias

Si depende de una antena para ver la televisión, los cambios que se realizarán desde ahora hasta julio de 2020 podrían afectar la recepción de algunos de sus canales.

Como parte del trabajo de la Comisión Federal de Comunicaciones (FCC) para hacer que haya más ondas de radio disponibles para los servicios de banda ancha móvil de alta velocidad, algunas estaciones de televisión en ciudades de Estados Unidos están cambiando sus frecuencias de transmisión por aire.

Si bien los números de canales que ve en el televisor no cambian, los televidentes deberán volver a explorar sus televisores para actualizar a las nuevas frecuencias para que puedan continuar recibiendo esos canales. Los televidentes no necesitarán comprar un televisor nuevo ni un decodificador. Solo aquellos que usan una antena para ver canales locales necesitan volver a explorar sus televisores. Los suscriptores de cable y satélite no se verán afectados por estos cambios.

No todos los canales están cambiando y los cambios se están produciendo de forma continua, por lo que no todos los canales cambiarán al mismo tiempo. Es posible que algunos televidentes tengan que volver a escanear sus televisores y decodificadores varias veces durante el período de transición. Los televidentes deben buscar anuncios adicionales en los canales locales y volver a escanear cuando tengan lugar esos cambios.

Considere estas preguntas comunes de la transición para asegurarse de estar preparado:

¿Cómo sabré que es el momento de escanear?

Algunos canales de televisión locales cambiarán las frecuencias en varias ocasiones hasta mediados de 2020. Los televidentes deben estar atentos a los anuncios de servicio público, la información que se muestra en la parte inferior de las pantallas de TV y otras notificaciones por parte de las estaciones locales que anuncien “días para volver a escanear” (rescan days) en los que los espectadores deberán volver a escanear. Las televisoras darán a los televidentes al menos 30 días de aviso de que se acerca el cambio de frecuencia.

Una buena regla general es volver a escanear su televisor cada vez que note que falta un canal. Si no lo ha vuelto a escanear por un tiempo, es posible que se sorprenda por la cantidad de canales disponibles.

¿Cuántas personas se verán afectadas por la transición?

Se verán afectados millones de estadounidenses en todo el país que ven televisión gratis con una antena.

¿Cuál es la ventaja de hacer los cambios de frecuencia?

El beneficio es que habrá más ondas disponibles para satisfacer la demanda de los consumidores de mayor capacidad de banda ancha móvil, el nuevo 5G y otros servicios avanzados de banda ancha móvil de alta velocidad que se están desarrollando.

¿Cómo puedo saber qué canales están cambiando?

El sitio web de la FCC tiene un mapa interactivo que permite a los televidentes ingresar su dirección para ver qué canales locales están haciendo una transición en su mercado. Para acceder al mapa, visite fcc.gov/media/engineering/dtvmaps.

Una vez que ingrese la información de su ubicación, como la ciudad y el estado o el código postal, podrá ver una lista de estaciones en su área. Las estaciones que están cambiando las frecuencias tendrán una “R” en la última columna marcada como “IA”. Haga clic en la estación para ver el período de tiempo durante el cual cada estación afectada realizará el cambio. Para encontrar el “rescan day” (día para volver a escanear) específico para una estación en particular, observe los anuncios y avisos en el aire o visite su sitio web para obtener información.

Para obtener más información y consejos sobre cómo volver a escanear, visite fcc.gov/TVrescan o llame al 1-888-CALLFCC (1-888-225-5322).  (Family Features)

Foto cortesía de Getty Images

SOURCE:
Federal Communications Commission

Welcome to the March / April 2019 Edition of Teen InFluential

William T. Jackson, Founder & Chief Business Officer of InFluential Magazine, Spanish InFluential, and Teen InFluential

William T. Jackson, Founder & Chief Business Officer of InFluential Magazine, Spanish InFluential, and Teen InFluential

Every morning, I wake up at 4:45. I spend around an hour answering emails from all ten of my accounts, check my phones for any messages from writers, graphic designers, and family, wipe away the eye matter that tends to form after only five hours of sleep, and get dressed for a full day of business.

I’m William Jackson and I’m the Founder & Chief Business Officer of InFluential Magazine, Spanish InFluential, and Teen InFluential, the multi-award winning internationally read E-zines, Dedicated to the Art of Living Well.

With the assistance of a very talented and collaborative team, we work hard to publish exciting E-zines sure to inform, insight, inspire, and influence.  It’s our hope you’re finding something entertaining and useful in each edition.  Of course, we welcome your feedback so feel free to let us know how we can improve.  We enjoy hearing from you as it keeps us inspired and motivated to keep doing what we enjoy doing.

Nicole Glenn, our Editor of Teen InFluential and her awesome team, are doing a great job.  Though they are busy with all things that college life brings, family responsibilities, and such, they always carve out a huge chunk of their busy schedules to put together amazing editions of Teen InFluential.  We certainly couldn’t do it without their talent and collaboration so I’m always quick to say THANK YOU!

We hope you’ll join us and plan on Being so Chic! this spring season.  It’s the right thing to do!

Thank you, our amazing readers, for your constant support.  Be sure to subscribe to Teen InFluential at www.influential-magazine.com and connect with us on Facebook (@Teen InFluential) and Twitter (@TeenInFluential).

Sincerely,

William Jackson, MBA, GQ Insider, 2018 Folio: 100 Honoree

Founder & Chief Business Officer of InFluential Magazine, Spanish InFluential, and Teen InFluential

Fuel Your Morning with Protein-Packed Recipes

As you prepare to take on the day, one of the most beneficial ways to energize yourself each morning is by fueling your body with the proper nutrients, including protein.

U.S. Ski & Snowboard Team High-Performance Dietitian Allen Tran works with top athletes and recognizes the key role protein plays in their diets. Developed by Tran, these breakfast recipes can provide the nutrition necessary for journeying through your day with energy and verve. Protein Waffles include Rockin’ Protein Builder for an easy boost of protein. The 12-ounce shakes, which are low in carbs and sugar, are made with fresh milk and have 30 grams of high-quality protein to help build muscle without a chalky after-taste.

If you’re looking to make healthier choices or live an active lifestyle and are short on time, a premade recipe may allow for additional productivity. Recipes that can be made in advance – like the night before – may aid your goal to consume necessary nutrients without putting a rush on your morning routine.

Chocolate Cherry and Banana Overnight Oats are made with Shamrock Farms Chocolate Milk and are a source of protein, calcium and vitamin D. Plus, they can be made in advance, allowing you to grab a healthy, ready-made breakfast to take on the go. Adding milk to your diet helps serve as a source of energy while building and repairing muscles.

Find more tips and recipes to help enhance your nutrition at shamrockfarms.net.

Chocolate Cherry and Banana Overnight Oats

Yield: 2 jars

  • 1/2       cup frozen dark sweet cherries
  • 1 1/2    cups old-fashioned rolled oats
  • 1          container (12 ounces) Shamrock Farms Chocolate Milk
  • 1          ripe banana, sliced
  • 1          pinch salt
  1. In two mason jars, add 1/4 cup frozen cherries in each. In microwave, thaw 30 seconds.
  2. Divide rolled oats, milk, banana and salt between jars. Cover with lids and shake until combined.
  3. Store in refrigerator overnight or at least several hours.
  4. Serve cold or warm in microwave.

Protein Waffles

Yield: 8-10 waffles

  • 2          cups pancake mix
  • 2          large eggs
  • 1          container (12 ounces) Vanilla or Chocolate Rockin’ Protein Builder
  • 1/4       cup canola oil
  • 1/2       teaspoon cinnamon
  1. Heat waffle iron.
  2. Place pancake mix in bowl. In separate bowl, whisk eggs, protein shake and oil. Stir into pancake mix until just combined.
  3. Bake in waffle iron according to manufacturer’s directions until golden brown.

Tip: To freeze for later consumption, cool waffles on wire racks. Freeze between layers of waxed paper in re-sealable plastic freezer bag. In toaster oven or microwave, heat waffles until heated through. (Family Features)

SOURCE:
Shamrock Farms