By Justin Brown , CEO Wilhelmina Brown
Photography: Wilhelmina Brown
We’re in the age of online forums where models can market themselves. Calls for talent are posted on internet bulletin boards like craigslist and paid jobs are open to the public at large, so the DIY mentality is pervasive, so the question arises – If modeling agencies can take 20% of a talent’s bookings, why would a potential talent need an agency if one can find paid jobs yourself?
1. Agencies Secure Higher Paying Jobs
When a company is looking to hire a professional model, the higher paying and more reputable jobs will only go through talent agencies. If a job is not through an agency, it is probably because the company does not have the budget to pay a fair rate. A contracted talent may give up 20% to an agency, but will actually make far more take-home money, even after paying commissions.
2. Your Safety Comes First
Your agency will make sure the job is respectable, legitimate and ensure that the model is always safe. We have all heard horror stories of the unseemly or predatory who post on craigslist and other outlets, listing fake jobs. Some aspiring models have even paid with their life, warranting the need for a reputable agency to protect the talent.
3. Professional Counseling On Overall Look and Image
An agent is an expert in marketing models. They know exactly how one will fit into a market and can arrange for the proper photography and marketing materials to showcase to the best clients for you.
4. Access To An Exclusive Client List
Every agency has a list of clients that they work exclusively with. It can take years to build the trust and respect needed to work with a client exclusively. As the model signed on to an agency, you have an opportunity to work with many a client that would never have been possible before.
5. Let Your Agent Protect You
Everyone wants to please a client, but as a model, you improve your status and reputation by remaining the ‘good guy.’ When a client asks for your services, you can politely say, “I would love to. Give my agent a call and they can book me”. If it is a job that isn’t appropriate, an agent can be the one to refuse and protect you and your image. An agent can play hardball for the best possible rate and make sure the model doesn’t get taken advantage of in any circumstance.
Visit the Wilhelmina Brown Team for additional guidance.