China I2i Group Survey Shows Dior, Prada, Gucci & Coach Are the Most Desired Brands of Chinese Millennial Global Travelers

1.2 Million Chinese Travel Shoppers Surveyed

Shanghai, China, June 14, 2017 - According to a recent survey of Chinese international travel shoppers on Wechat by the China i2i Group in Shanghai, 11,528 global Chinese travel shoppers were surveyed through i2i’s nine WeChat travel and shopping platforms in China out of the total follower base of over 1.2 million.

Dior, Prada, Gucci and Coach were ranked at the top by these Chinese travel shoppers, followed by Hermes, Chanel, Burberry, BOSS and Tiffany. LV, the top desired brand for most Chinese global shoppers over the past years was ranked 10th, indicating that many millennial Chinese shoppers crave different brands compared to what their parents preferred.

China i2i CEO, Alexander Glos, commented, “We see two big trends in global Chinese travel shopping. The rise of the millennial or as I call them in China — Singleton’s, because they are choosing to enjoy life and delaying marriage.  Second, the willingness to explore with new brands, be unique and not a follower”.

The 2017 China i2i Group WeChat Survey taps into a unique ecosystem in China. While many brands are challenged by how to find the right Chinese global shoppers, they often use their traditional European or North American marketing models in China. Regrettably, this often does not produce the right results because the overall demographics in China are not the same as abroad.

The China i2i Wechat ecosystem uses traditional print publications distributed to Chinese travelers at the point of their travel visa application as the source to find “real” travelers. More than 99% of these readers will travel. Each magazine has its own WeChat platform and the readers are invited to join.  This creates a 1.2 million travel shopper ecosystem that brands and retailers can tap to connect with valuable customers on a daily basis, like a CRM system.

Based on the survey, these travelers accounted for over $3.4 billion in annual shopping while traveling around the world, with 690,000 guests in 4 and 5-star hotels and 875,000 car rentals. 94% of those surveyed said they use their WeChat internationally while shopping and traveling.

WeChat is the largest social media platform in China with over 900 million daily users. Most use the platform between 45 and 65 times each day.

Complete survey results can be downloaded from

For More Information:

Alexander Glos
China i2i CEO
USA Tel: ++1.202.407.9222
China Tel: ++86.185.1613.2242

Leonardo D’Almagro Reviews the Golden Globes Awards 2014

By Leonardo D’Almagro, Fashion Editor for InFluential Magazine

golden_globe_awards_Leonardo D'Almagro


Hollywood kicks off its 2014 awards season tonight with the Golden Globes, tonight biggest party celebrating television and film to the highly anticipated Academy Awards in seven weeks, the red carpet will be full of the hottest and best dressed celebrities in Hollywood.

Special note to my favorite look of the night  Lupita N’Ong’o stole the show on the red carpet at the Golden Globes.  The 26-year-old Kenyan beauty looked heavenly as she showed off her figure in a Ralph Lauren strapless dress with cape sleeves and red stilettos.  Lupita accessorized with gold rings and a nude manicure, and had her make-up simple and sophisticated.

Lupita Nyong'o in Ralph Lauren 1Lupita Nyong’o

Lupita Nyong'o in Ralph LaurenLupita Nyong’o in Ralph Lauren

Amy Adams in ValentinoAmy Adams in Valentino

Cate Blanchett in ArmaniCate Blanchett in Armani

Drew Barrymore in Monique LhuillierDrew Barrymore in Monique Lhuillier

Emma Roberts in LanvinEmma Roberts in Lanvin

Emma Watson in DiorEmma Watson in Dior

Jennifer Lawrence in DiorJennifer Lawrence in Dior

Julia Roberts in Dulce & GabbanaJulia Roberts in Dolce & Gabbana

Kaley Cuoco in Rani ZakhemKaley Cuoco in Rani Zakhem

Kerry Washington in BalenciagaKerry Washington in Balenciaga

Lena Dunham in Zac PosenLena Dunham in Zac Posen

Reese Witherpoon in Calvin Klein CollectionReese Witherpoon in Calvin Klein Collection

Sandra Bullock in Prabal GurungSandra Bullock in Prabal Gurung

Sofia Vergara in Zac PosenSofia Vergara in Zac Posen


By Leonardo D’Almagro


Hottest Trends for Spring & Summer 2013 from Paris Fashion Week


By Leonardo D’Almagro, Fashion Editor for InFluential Magazine

The hottest shoes, bags and bangles have all transitioned to a new trend. Whether dolled up with trendy shoes by Alexander McQueen or cuffs to finish off a pretty summer dress at Chloe, everything’s gone Acrylic glass.