New Media Company Revolutionizes Access for Cancer Information

News Media Veteran + Leading Healthcare VC Raise $3M in Seed Funding to Launch SurvivorNet

 Aim be Top Player in Health Media with Premium, Video-Focused Platform Democratizing Access to Experts from the World’s Top Comprehensive Cancer Centers

The world is on the cusp of a revolution in the treatment of cancer: a record number of clinical trials are in underway; and the $497 million spent on oncology consumer ads for cancer last year was more than six times the $80 million spent on cancer DTC over seven previous years (2008-2014).

Yet, even in today’s age of consumer-driven, patient-centered healthcare, where patients expect to be informed and demand information at their fingertips, it is still incredibly difficult to access the top cancer doctors who might be able to help, and tens of millions of Americans struggle to access information about new treatments which could save their lives.  

Taking on WebMD, a new video-focused media company is launching to democratize access to these top cancer doctors by bringing them directly to the people who need them the most. With $3 million raised in seed funding, SurvivorNet is the only consumer focused media platform that has brought experts from the top comprehensive cancer centers together in one place. The product contains deep, nuanced video content from the world’s most respected cancer doctors on the kind of research and trials being pursued by large drug companies in collaboration with comprehensive cancer centers, including commentary on the risks involved.

SurvivorNet is the brainchild of Steve Alperin, whose background in the media business includes serving as the former Head Writer for ABC’s Peter Jennings, the Managing Editor of, and the Chief Business Officer at Vocativ. Alperin was there as Jennings struggled with his lung cancer diagnosis and ultimately died soon after. But he also saw the positive impact Jennings’ death had on increased lung cancer screening. Alperin’s co-founder is Tim Langloss, a leading venture capitalist in healthcare who backed one of the only successful new treatments for brain cancer called Optune, produced by the publicly traded company Novocure.

“When you get cancer, it’s much too difficult to figure out what to do, even if you have all the money in the world. The data on this devastating information gap is clear, and, like so many people, we struggled when our own families got sick,” said Steve Alperin, Co-founder of SurvivorNet. “From a business perspective, this is a huge undeserved market. We’re building a media company with an urgent reason to exist, and we’re betting that content which is valuable to human beings can become a valuable business. We strongly believe that existing sources of health media are totally inadequate if your life depends on it. All this confusion harms patients, physicians trying to do their jobs, and, yes, the pharmaceutical industry as it tries to increase understanding of its products. We are working with all sides, but the patient comes first.”

Created in collaboration with leading physicians and researchers at top institutions including the National Cancer Institute, Cedars Sinai, MD Anderson, The University of Pennsylvania, Memorial Sloan Kettering, Dana Farber, Harvard, Stanford, and UCSF, SurvivorNet will empower the cancer community via:

  • Rigorously vetted information from the world’s most respected cancer doctors
  • Differing view points on key issues such as how to treat early stage breast cancer
  • An essential connection point for patients, survivors and their loved ones
  • A destination for showcasing the inspiring stories of people living with cancer

The content is driven by a group of highly-experienced journalists who have managed national television and digital news platforms at ABC, FOX, and CNN. Already the team has shot hundreds of hours of tape – with patients, physicians, scientists, etc. – to create ultra-high quality video content and short documentaries. The company’s core solution follows the typical journey of someone with cancer: 1. prevention / risk; 2. diagnosis; 3. treatment plan; 4. treatment; 5. living with cancer – and provides education, personal stories, and background on alternative treatments, clinical trials, and risks.

“Access to the top people matters. The field is changing so quickly, so many advances, this service can be a game changer. Cancer is such an exciting and hopeful field these days. We hope SurvivorNet empowers people to ask their doctor the “what about this” question,” said Dr. Elizabeth Comen, an oncologist specializing in breast cancer at Memorial Sloane Kettering Cancer Center and one of SurvivorNet’s medical advisory board members.

For more information visit

View SurvivorNet trailer here:

Breast Cancer Resource Center Presents Sixth Annual Art Bra Austin on June 3

Early-bird tickets on sale now. General admission ticket price increases May 1

The Breast Cancer Resource Center (BCRC) proudly announces its sixth annual fundraising gala, Art Bra® Austin, on Saturday, June 3, at the Austin Convention Center. This year’s event will showcase 61 pieces of wearable art to be modeled and auctioned, with all proceeds benefitting BCRC. Early-bird tickets for the event, which sells out every year, are on sale now at

A truly inspiring celebration of the women who shine in the face of a life-altering disease, Art Bra® Austin brings together a community of artists, jewelers and craftspeople each year to design and construct original, beautiful art bras to be modeled by BCRC clients, all of whom are women diagnosed with breast cancer. Since its inception in 2012, Art Bra® Austin has raised more than one million dollars for the Breast Cancer Resource Center, helping BCRC achieve its mission to support and improve the lives of those touched by breast cancer by providing services and programs free of charge to its clients, regardless of circumstances.

“Art Bra® is undoubtedly one of Austin’s most theatrical events, and this year we’re excited to showcase our most impressive collection of art bras to date,” said Ray Anne Evans, BCRC’s Executive Director and former client. “This marks six incredible years for Art Bra® Austin, and every time we are amazed not only by the courage and strength of our fearless models, but the community’s unwavering support. Our dedicated sponsors and amazing artists who donate their time and talent are essential in making this event a transformative experience for our clients.”

Art Bra® Austin will take place on June 3, at the Austin Convention Center, 500 E Cesar Chavez St., Austin, Texas. Doors open at 6:00p.m. for cocktails, food service, and silent auction. The runway show and live auction begin at 8:00 p.m. From now until April 30, early-bird tickets for runway and floor reserved seating are on sale for $250 and early-bird general admission for $150. General admission ticket price increases to $200 on May 1. Tickets are available at

Art Bra® Austin is currently seeking event sponsors and will also begin volunteer sign-ups on Monday, April 17. For more information about volunteer and sponsorship opportunities, visit

About Art Bra Austin

Art Bra® Austin, now in its sixth year, is BCRC’s signature fundraiser. Every year, Austin’s talented community of artists, designers, and jewelers submit their original works of wearable art to be showcased by a dynamic group of Art Bra Austin models, creating an enchanting evening where everyone involved from the artists to the models and stylists donates their time and services. Approximately 60 to 70 pieces are selected from over 100 submissions to be offered for auction the night of the event. Top submissions are auctioned live during the runway show with winning bids as high as $8,500. For more information about this event and how to get involved, please visit

About Breast  Cancer Resource Center

Breast Cancer Resource Center (BCRC) is a nonprofit organization providing guidance, education, and assistance to thousands of local women whose lives have been disrupted by breast cancer. Staffed by breast cancer survivors, BCRC helps each woman find her footing and determine the solutions that are right for her.

BCRC was founded in 1995 as a volunteer-staffed helpline and a single support group. Today, in addition to being survivors, BCRC staff are trained support professionals and experts in where to go, what to do next, and how to keep a woman moving forward through diagnosis, treatment, and beyond. They serve more than 2,200 women annually, offering personalized guidance, robust educational opportunities, and several financial and personal assistance programs. All of it – free of charge – to the client. For more detailed information about BCRC services and programs, please visit