Together with Alzheimer’s & Brain Awareness Month and The Longest Day (June 21), we’re thrilled to share a reader package to help educate readers / viewers to talk to loved ones about Alzheimer’s disease.
The Alzheimer’s Association has published a digital news release that includes b-roll, patient stories and other assets. Additionally, here are anchor / reporter talking points:
- June is Alzheimer’s and Brain Awareness Month and June 21st is The Longest Day, a day focused on raising awareness of Alzheimer’s disease, which affects 5.7 million Americans.
- It is estimated that by 2050, nearly 14 million Americans will be living with Alzheimer’s disease.
- However, an early Alzheimer’s diagnosis can offer access to more effective medical and lifestyle interventions and the ability to help families plan for the future.
- An early diagnosis also means spending time with family and friends before the disease progresses.
- On The Longest Day, take the time to review the Alzheimer’s Association’s 6 Tips for Approaching Alzheimer’s to talk to a friend or loved one that may be showing symptoms.
- The 6 Tips include:
o Have the conversation as early as possible
o Think about who’s best suited to initiate the conversation
o Practice conversation starters
o Offer your support and companionship
o Anticipate gaps in self-awareness
o Recognize the conversation may not go as planned
- New findings from the Alzheimer’s Association show that 76-percent of Americans expressed concern about offending family members by raising the issue.
- Also, 69-percent feared it would ruin their relationship with the person.
- On The Longest Day, don’t be one of 38-percent of people who said they would wait until a family member’s Alzheimer’s symptoms worsened.
- To learn more about Alzheimer’s symptoms and resources available for patients and caregivers, visit alz.org.