Reader Package: Alzheimer’s: How to Talk to Loved Ones about the Disease

Together with Alzheimer’s & Brain Awareness Month and The Longest Day (June 21), we’re thrilled to share a reader package to help educate readers / viewers to talk to loved ones about Alzheimer’s disease.

The Alzheimer’s Association has published a digital news release that includes b-roll, patient stories and other assets. Additionally, here are anchor / reporter talking points:

  • June is Alzheimer’s and Brain Awareness Month and June 21st is The Longest Day, a day focused on raising awareness of Alzheimer’s disease, which affects 5.7 million Americans.
  • It is estimated that by 2050, nearly 14 million Americans will be living with Alzheimer’s disease.
  • However, an early Alzheimer’s diagnosis can offer access to more effective medical and lifestyle interventions and the ability to help families plan for the future.
  • An early diagnosis also means spending time with family and friends before the disease progresses.
  • On The Longest Day, take the time to review the Alzheimer’s Association’s 6 Tips for Approaching Alzheimer’s to talk to a friend or loved one that may be showing symptoms.
  • The 6 Tips include:

o    Have the conversation as early as possible

o    Think about who’s best suited to initiate the conversation

o    Practice conversation starters

o    Offer your support and companionship

o    Anticipate gaps in self-awareness

o    Recognize the conversation may not go as planned

  • New findings from the Alzheimer’s Association show that 76-percent of Americans expressed concern about offending family members by raising the issue.
  • Also, 69-percent feared it would ruin their relationship with the person.
  • On The Longest Day, don’t be one of 38-percent of people who said they would wait until a family member’s Alzheimer’s symptoms worsened.
  • To learn more about Alzheimer’s symptoms and resources available for patients and caregivers, visit