A night at a bourbon festival leading to six entrepreneurial minds creating the ultimate hangover cure seems a bit too cliche to be true, but for The Rally Patch, it’s a story of how an all natural, vitamin power-punch has come to be the new standard in party wellness.
Paul and Sheri Bartoszek are Mufreesboro, TN, natives. The couple is what the world would call good samaritans. They have spent many hours providing breathalyzer tests for beer and wine events in downtown Nashville in efforts to make booze-ridden socializers more aware of their Blood Alcohol Content (BAC). Paul Bartoszek is a former police officer, and Sheri Bartoszek had lost an uncle to drunk driving so the issue of safe driving had always resonated with them both. The company was initially launched as a result of the breathalyzer initiative they had begun.
Pour the bourbon. Music entrepreneur Andrew Cohen was attending a bourbon festival in Nashville when he was given a patch. Reluctantly, he stuck the patch to his body and proceeded with an evening that, based on his beverage intake, should have yielded a punishing next day.
Meet word-of-mouth. Cohen shares the success of conquering Kentucky brown-water by way of said patch with fellow music entrepreneur Jarrod Holley, who coincidentally had just spoken with festival producer Brad Parker and serial investor Daniel Sullivan about the work hard, play hard culture young professionals embody. The four then contacted Paul and Sheri to see how they could help turn this patch into a staple of Music Row, and beyond.
Assemble the crew: After road testing the original bulky cardboard packaging with artists, entertainment professionals, and all-day partygoers, the group realized they needed to enhance the packaging. In doing so, they landed on a conveniently sized foil sleeve that protects the patch from any damage while it’s in your pocket, purse, etc. Once they had given out the product, they also realized our consumers were often the type that could not allow their hangover to hinder the next day, thus needing to Rally the following morning after a night out.
Ready to Rally. Rally Patch has been embraced by both young professionals balancing the demands of late-night socializing and day-jobs, as well as parents confronted with early-rising children after a night out. The 2 x 2 inch patch is rich with vitamins often used to combat the defeating effects associated with hangovers, and it is most effective when applied when the drinking starts.
Cheers! Priced at $5 per patch, it is cheaper than a craft beer in Music City.
Disclaimer: The RallyPatch does not affect or reduce one’s alcohol blood level and does not prevent or reverse sensory impairment. Do not operate machinery or vehicles after alcohol consumption. Individual results may vary. Not intended for minors. This product is not intended to diagnose, treat, cure or prevent any disease.
Learn more at www.therallypatch.com.