Linda Asaf Chats About the Full Tilt Fashion Show

The Full Tilt is approaching its second installment later this month in Austin, Texas and once again is completed by the excitement of Formula 1.  To learn more about this thrilling event. 

InFluential Magazine:  Describe the vision of Full Tilt?
Linda Asaf:  We set the bar for a world-class fashion show experience in Austin, TX.  FULL TILT is tied to the Formula 1 USGP race weekend so we have the opportunity to make an impression in front of a global audience.  Austin sets the trends on music and film. It’s a natural to do the same for fashion as they go hand in hand.

InFl Mag:  Who are the creative powerhouses behind Full Tilt?
LA:  Formula VIP Events, Blu at the W and Austin Designer, Linda Asaf.

InFl Mag:  What are challenges to producing a show of this caliber?
LA:  It’s all about the details, details, details!  EVERYTHING boils down to 45 seconds on the catwalk per outfit.  EVERYTHING has to be perfect from the venue, to the guest experience, the clothes, models, hair, makeup, music, lighting, photography and more.  It’s a lot to coordinate but to do it well everything will look effortless. 

InFl Mag:  Describe the fashion scene in Austin.
LA:  Austin has always differentiated itself through diversity and now increasingly celebrates diversity in fashions as well.  When I [Linda Asaf] moved to Austin in ’99, so many people I met preferred to wear shorts and flip-flops.  While I consider that a ‘luxury’ from time to time, I also revel in Austin’s increasingly discriminating taste in fashion.

InFl Mag:  How did audiences receive Full Tilt 2012?
LA:  Our guests gave it rave reviews last year.  We asked, ‘What could be improved?’ and so many said they really couldn’t think of anything They had a ‘fantastic time’.  Obviously, there is always room for improvement and we got valuable feedback from the pros about optimal lighting for photography.  This year, we’ll be all set on this technical front.

InFl Mag:  Was it successful?  How do you gauge success?
LA:  Absolutely!  The reception and feedback were tremendously positive.  We are building a brand and definitely benefitting from last year’s momentum.  There is heightened interest from a broader audience for FULL TILT 2013.

It’s also a way for us to differentiate Blu at the W’s programming from other venues around town.  No one else is producing a fashion show during Formula 1 and certainly no one else has a premier venue like the W Hotel.

The fact that Mayor Leffingwell declared November 16, 2012 ‘FULL TILT Day’ didn’t hurt either!

InFl Mag:  Was it deliberate that the premiere of Full Tilt coincided with the introduction of F1 in Austin?
LA:  Absolutely!  In many Formula 1 venues around the world, a VIP lounge experience is a big part of the F1 nightlife thus Blu at the W was born.  It was a natural extension to create FULL TILT as fashion further exemplifies the F1 glamorous lifestyle.

InFl Mag:  Who are the major designers previewing their collections in Full Tilt 2013?
LA:  Austin designer, Linda Asaf, will debut a fashion infused Swimwear and Resort line with gorgeous fabrics from France, Italy, and Brazil.  Wear these fresh looks poolside at Barton Creek or beachside in Saint Tropez. 

Young & Fabulous Boutique is known for bringing exclusive designers to the Austin market and this year is no exception. They will be introducing beautiful designs by Fontanella and Morena Rosa from Brazil. 

The Garden Room is celebrating over 30 years of great fashion by presenting one of their all time favorite designer lines… Byron Lars Beauty Mark.  These eye-catching designs are like works of art with amazing details that are not to be missed! 

bevello will present chic, contemporary styles by designers line BCBGeneration, Hudson, and more.  Get inspired by looks you can wear to the COTA track or for an evening out on the town.

When reflecting on Full Tilt 2012, how have you breathed fresh air into Full Tilt 2013?

We have fantastic new designers and we will be debut 2 lines. We are also really excited about Byron Lars’ line and its incredible high fashion designs. FULL TILT will also feature the best professional models from around the state of Texas and even New York City.

There will also be incredible choreographed light and sound shows from beginning to end. You will experience a visual and audio feast.

InFl Mag:  What surprises will mesmerize the audience in 2013?
LA:  If we told you that, there would be no surprises!  The show is a must see experience.  You have to attend to see for yourself!

InFl Mag:  Why would the InFluential want to experience Full Tilt?
LA:  The caliber of the FULL TILT production is taking a leading position through its original fashion, choreography, and beautiful setting. We are setting the bar high for Austin Fashion.

InFl Mag:  Are there plans to produce Full Tilt 2014? 
LA:  Absolutely but we need 2013 to be a success.  We invite everyone to be a part of building the Austin Fashion scene and having a fantastic time in the same process.  Please visit for more information and to purchase tickets.