Heavy Metl Premium Imports Launches, Bringing Legendary Mezcal Brands to the U.S. for the First Time

Rey Campero and Real Minero Now Available Throughout Texas, California, New York, New Jersey and Washington

Newly launched Heavy Métl Premium Imports, a company focused on importing high-quality, artisanal mezcales, announces that they are bringing premiere mezcal brands to the United States. Founded by William Scanlan III, Heavy Métl is headquartered in Austin, Texas, with distribution in Texas, California, New York, New Jersey and Washington that is expanding quickly to soon spread to other U.S. states. Current brands available include two highly revered, handcrafted mezcal brands, Real Minero and Rey Campero. A third, very rare selection from Mezcalosfera by Mezcaloteca will be available in late October.

William Scanlan, III

William Scanlan, III

“For years I studied and collected Mexican folk and contemporary art, but once I moved to Mexico, I realized mezcal was another extension of the vibrant history and culture,” says Scanlan. “I was amazed by the quality, unique flavors, and deep traditions, and knew that I had to share this with others.”

Mezcal lovers are drawn to its multiplicity of flavors. Like wine, whose taste changes depending on factors like the type of grape or local climate, mezcal has its own terroir and offers a staggering degree of flavors depending on geography, wild yeast, water source, variety of agave and most importantly, artistry of the maestros. Some varietals take nearly four decades to mature.“Aged in the earth.” Given that the brands we represent are truly artisanal, no two batches will ever be exactly the same,” Scanlan notes. “It’s truly an art.”

The first brands Heavy Métl is importing are from Oaxaca, one of eight states allowed to call their distilled agave “mezcal.” Real Minero is produced from wood-fired stills nestled in the foothills of the Sierra Madre Mountains and uniquely distilled in clay pots by the same family since 1898. Produced by a father-son team of maestros, Rey Campero is famous for its wild agave varietals. One of the most recognized expressions produced by Rey Campero is Jabali—this unique wild agave is difficult to access as it grows on cliffs and the distillation process can be very temperamental. Rey Campero was the first to certify and import Jabali into the U.S.

In late October, Heavy Métl will also begin importing Mezcalosfera by Mezcaloteca, known for its limited micro-batch flavors that do not exceed 300 liters and its worldwide cult following. Heavy Métl will soon expand its portfolio of mezcales and import from other Mexican states including Guerrero, Michoacan and San Luis Potosi.

ABOUT HEAVY MÉTL PREMIUM IMPORTS

Launched in 2015 and founded by William Scanlan III, Heavy Métl Premium Imports is a mezcal imports company based in Austin, Texas that focuses on bringing authentic, high-quality mezcales to the United States. Heavy Métl works with specialty, small batch artisanal mezcal brands. Connect on Facebook (Heavy Metl Premium Imports), Instagram (@Heavy_Metl), and Twitter (@Heavy_Metl). http://www.heavymetl.com.

ABOUT REAL MINERO

Real Minero is produced from wood-fired stills nestled in the foothills of the Sierra Madre Mountains, about an hour outside of Oaxaca City. The Angeles family has produced Real Minero since at least 1898. Adhering to the deep mezcal traditions in the family’s native Santa Catarina Minas, a former mining town, Real Minero distills every batch of mezcal in clay-pot stills. Among its specialty mezcals are the limited Arroqueño & Tobalá, three Karwinski varietals, Pechuga and a specially produced field blend of four maguey only available in the United States. Renowned spirits critic, Cornelio Perez, has called Real Minero one of the finest mezcales in all of Mexico.

ABOUT REY CAMPERO

Rey Campero is produced by a father-son team of maestros, Ramiro and Romulo Sanchez. With over 70 years experience, Rey Campero represents the culture, tradition, and art of Candelaria Yegolé, a small village in the Sierra Sur, along the Rio Quiechapa, where the soil is fertile and home to more than seven species of agave growing wild along the slopes and canyons. Adhering to tradition, the agave is still ground by a large stone wheel pulled by a mule and cooked in river rock earthen stone pits. They are the first producer to specialize in and commercialize the wild agave species Jabalí, a difficult plant to distill, but easy to enjoy. Jabali was awarded gold at the Festival DARDO 2015 in Mexico City.

ABOUT MEZCALOSFERA BY MEZCALOTECA

Mezcalosfera is a high quality, micro-batch mezcal endeavor by Mezcaloteca, a bar that is well known among aficionados. The name Mezcaloteca combines the words mezcal and Biblioteca (library in Spanish) to conjure up the reverent atmosphere inside this appointment only tasting room—instead of books, the walls are lined with bottles of hand-made mezcal. For the last several years this mezcal mecca, which has sourced high-quality mezcal from all over Mexico, served to educate people about micro-batch producers who have struggled to survive in an era of mass-produced liquor.  Each batch of Mezcalosfera by Mezcaloteca will not exceed 300 liters, if it does it will be stored in glass and released in the future.