Diamonds Direct in The Domain Celebrates with Weeklong Event

Highlights Include a Special Appearance by Designer Simon G and No-Interest Financing for Five Years 

Global diamond powerhouse Diamonds Direct on Monday announced a weeklong celebration of Valentine’s Day at its Austin store Feb. 7-14 featuring the retailer’s best financing offer of the year – 0% interest for five years – and a special event on Saturday, Feb. 11 featuring renowned designer Simon G. The store is located at 11104 Domain Drive in The Domain shopping center.

“We are proud to be one of the carefully selected jewelers to sell Simon G’s inspirational hand-crafted designs, and we are thrilled to have him in our store,” said Diamonds Direct Vice President Anat Adi-Atias.

Although Diamonds Direct regularly carries Simon G pieces, the designer will bring with him additional inventory for his appearance, including bridal pieces, limited edition pieces and signature favorites. He will also offer customization according to buyers’ unique needs and vision.

Founded in 1995 by former diamond wholesalers, Diamonds Direct offers one of the nation’s largest selections of fine jewelry and diamonds in the United States. Because it has a buying office within the world diamond exchange in Tel Aviv, Diamonds Direct is able to eliminate all middlemen and stay involved throughout the full life cycle of every diamond it sells. This vertical integration strategy creates tremendous value for end customers and ensures an unquestionably first-quality product.

Diamonds Direct offers a huge selection of loose and mounted diamonds ranging in size from under a half-carat to over 20 carats. The company also features a multitude of engagement ring mountings by America’s top designers, wedding bands, pendants, earrings, bracelets, pearls, colored gemstones and fine fashion jewelry. The Diamonds Direct team includes skilled diamond experts who assist customers with choosing the right diamond for their budget and occasion – a personalized and fresh approach to diamond and fine jewelry selection for shoppers in the Austin area.

Diamonds Direct is adheres to the highest industry standards and ethics, and is committed to providing a transparent, educational experience to each customer. The company offers outstanding customer service, including a 30-day money-back guarantee, 110 percent lifetime upgrades on all classic diamond pendants and stud earrings, price protection, complimentary jewelry maintenance, cleanings, appraisals and multiple financing options.

“With this special guest on hand and this incredible offer of no-interest financing for five years, our Valentine’s Day celebration is the perfect time to purchase that diamond you have had your eye on, whether it is a Valentine’s Day gift, an engagement or wedding ring, or a special remembrance for an anniversary, birthday, or other occasion,” said Adi-Atias.