In business, it’s all about brand identity. A brand is so much more than a name; it’s your essence—what lives in the minds of your customers whenever they see your company online or around town.
If you want to be remembered and thought of as an industry leader, it’s critical that you take the time to develop your brand and stand out in the pack of competition. Not sure how? Follow these four steps and you’ll receive massive recognition before you know it.
1. Pick a Catchy Name
At the very base of your company is its title; after all, that’s the first step you need to take to register yourself as an LLC. Make sure it’s bold and memorable—not some long strand of words that people will struggle to parse together or say on repeat.
We suggest going for something short and punchy. Be bold and declarative. The fewer syllables, the better. If you need a longer title, try to think of one that creates a cool acronym when it’s condensed into letters. Alliteration also helps commit words to memory, so keep that in mind, too!
2. Choose Your Tagline
This step is especially important for business owners who have already named their company with a title that’s a little lackluster, but it applies to all brands universally. When we talk about taglines, think of some of the most resonate in the commerce world. “Just Do It”. “Think Different” . “I’m lovin’ it” . “It’s finger lickin’ good”.
These are just a few examples of catchy taglines that we can provide and, instantly, you know that we’re referring to Nike, Apple, McDonalds, and KFC. A slogan sends a message about who you are or what your company stands for—but it also solidifies your brand identity when you advertise over the air or on television and the consumer can’t quite see what you’re selling, but they can immediately picture it.
3. Increase Impressions
Now that you’ve created ways that will make you stand out, the next step is to actually be seen! Blast your presence everywhere—but not so aggressively that it comes off as obnoxious or spammy. Targeted ads on social media can be welcome from time to time, especially if your ad campaign is highly strategized and directed toward the right consumers, but once you see the same ad over and over in your feed, it begins to get a bit annoying.
So what’s a better idea? Here’s our best suggestion:
Sponsor community events. Whether it’s a chili cook-off or street fair parade, consider buying a booth to sponsor the event. Local customers strolling past will have the opportunity to meet you personally and learn about your company; if you choose to send a representative in your absence, make sure they put on their friendliest face!
Consider putting out some promotional items across your booth’s table that people can take home with them and remember you by. Everyone could use another pen, but something that suits your service would be more fitting—such as a portable fan for an HVAC technician or a pocket flashlight for an electrician. Everything is fair game though: magnets, key chains, visors… you name it! Bonus tip: they make great paperweights for your promotional pamphlets!
We like this option best because it not only gives you tons of visibility, with the chance to have one-on-one interactions with potential customers who can hear your direct sales pitch, but it shows people that you’re invested in the community and want to make a difference.
4. Define Your Company Culture
As people get to know your brand and what it’s all about, you need to give them a reason to want to support you just as much as you want to cater to them. Come up with a mission statement that says what you stand for and define what’s unique about your company culture.
Maybe you donate a portion of your proceeds to charity, maybe you sell stylish garments that are made ethically and sustainably. Perhaps you sell vegan treats in an effort to stand up to animal cruelty, saving office snack habits one person at a time.
Ultimately, you need to believe in something just as much as you need to be seen by people. That’s what sets a brand apart.