Branding Through Time

In a world of social media influencers and fake news, branding professionals need to carefully craft their company’s persona to build a loyal, trusting customer base. As the modern customer becomes more conscious of how their data is used and where the messages they absorb is coming from, branding is likely to change in the next few years. To predict where PR pros should steer the industry next, we can take inspiration from where branding has already come from.

The ancient Mesopotamians used brands to convey ownership, craftsmanship and quality during trade. This then evolved into symbols used to distinguish a company’s product in the market – early examples still around today include the Quaker Oats man and the lion of Lyle’s Golden Syrup. With the advent of social media such as Myspace and now Twitter, branding has become the complete presentation of a business to the world, from direct customer interaction to evidential employee satisfaction.

As of last year, digital ad spend surpassed TV ad spend for the first time, showing how truly digital has become the most vital landscape for marketing in modern society. However, simultaneous with this shift has been a growth in awareness from consumers on data privacy and internet transparency. 2018 saw the Cambridge Analytica scandal which exposed the misuse of up to 87 million users’ data and the introduction of GDPR brought data sharing to the forefront of everyone’s mind.
Calls for more transparency on social media have led to influencers being required to announce when they endorse a product as part of a paid partnership. This has shown that consumers are still happy to receive branded messages from their favourite online personalities as long as their intentions are clear. This will be vital for branding professionals to remember in the future as only brands with a record of trustworthiness will flourish in this more conscious digital landscape.

When it comes to forming future branding strategies, the main values consumers will best respond to haven’t changed much since ancient times: trust, quality and craftsmanship.

Check out our infographic for more inspiration from the history of branding.

Branding Through Time

This infographic was provided by The Rolling Bean, mobile coffee van hire across the UK.

Veteran Affairs

Service members make business ownership a post-military career

After they leave the military, veterans often look to start a second career. For many, owning a business is an attractive career path because they have honed many of the skills needed to be successful entrepreneurs, such as ambition and a drive to succeed, during their time in the military.

“There are many unique qualities veterans possess that simply aren’t found anywhere else and make them a great fit for business ownership,” said Tim Davis, president of The UPS Store, Inc., and former U.S. Marine Corps captain and Gulf War Veteran.

Skills that transfer

Veterans are uniquely suited for solving pressing challenges life can present, which is part of the reason they can make successful entrepreneurs and business owners. Franchising, in particular, can be a building block for veterans’ careers as they transition from military service.

“Franchising is an opportunity where veterans can empower and be empowered, adding value to the brands they represent,” Davis said. “I have seen firsthand how the drive and discipline gained in the military can be a great advantage for veterans looking to own their own businesses and open franchises.”

Leadership. Work ethic. Discipline. These qualities are exactly what help the more than 200 veteran The UPS Store franchisees succeed.

  • Working as a team: Veterans often know the success of an organization relies on every member working together to build a team, or a business, that’s greater than the sum of its parts. In the case of a franchise, the franchisee must embrace teamwork at multiple levels, not only among the employees of the local franchise location, but also with the franchise’s leadership team on a national and regional basis.
  • Executing a plan: A franchise business typically provides its owners with a proven business model and ongoing support. However, executing the plan is up to the franchisee. All of the pieces are provided, but putting them together and creating a working business plan requires a degree of entrepreneurship. It’s an approach that is similar to the training veterans experience in the military.
  • Acquiring new skills: Franchisees typically complete a comprehensive training program to develop the knowledge and day-to-day operational skills needed to own and operate their own businesses. The training focuses on everything from marketing and operations to human resources and staff management.
  • Thriving under pressure: Veterans know things don’t always go according to plan. The military provides service members the training and discipline needed to remain calm and thrive under the most pressure-filled situations. Particularly when it comes to navigating tricky situations like disgruntled customers or employees, a level-headed approach can earn more satisfying results.
  • Working hard to accomplish a goal: Business owners typically dream of self-made lives, but not all have the commitment and work ethic needed to accomplish their goals. Service members are trained to understand the requirements of a mission and work tirelessly until they achieve them.
  • Accepting responsibility: Operating a business is no small job and it requires a strong sense of responsibility akin to the role service members take in their chosen fields. Business owners assume a hefty burden to ensure the business and its employees grow and thrive.

Getting started

Franchising vs. Starting a Business Solo

As a participant in the Veterans Transition Franchise Initiative (VetFran), a strategic initiative of the International Franchise Association and the Franchise Education and Research Foundation, The UPS Store, Inc., allows veterans the opportunity to fulfill their desires for second careers.

The Mission: Veteran Entrepreneurship program offers significant financial incentives – valued at nearly $300,000 – for a select group of qualified U.S. military veterans to help open their own franchise locations. In addition, the first 10 eligible veterans to submit a complete buyer’s application packet and initial application fee by Nov. 11 will be awarded $29,950 in waived franchise fees.

For entrepreneurs exploring business ownership, there are a multitude of options to consider, but one of the first is to determine whether to invest in a franchise or start their own business. There are pros and cons to each path.

One of the biggest differences between investing in a franchise and starting a business from scratch is the initial startup process. When you start your own business, everything is on you. As a new business owner, you have to develop branding elements and positioning, your product and service offerings and logistics, such as a physical store layout.

With a franchise, those elements are captured as part of the franchising fee. If you’re attracted to the idea of a proven business model to help get your business positioned to grow quickly, having the support of a franchise brand can be helpful.

In the end, your decision depends on what business ownership style best fits your personality. Starting your own business can allow you the freedom to explore any venture you want, but it comes with the risks and responsibility of being completely on your own. Investing in a franchise provides the framework within an existing business model while still enabling you to be your own boss, expressing your creative side within the structure of a proven system.

To learn more about franchise opportunities and special incentives for veterans, visit theupsstorefranchise.com/veteran. (Family Feature)

SOURCE:
The UPS Store

Should You Stay or Should You Go?

It takes a strong will to resist the pull of the “dream job” when it’s dangled in front of you. Often, the driving force behind employees jumping from job one job to the next is the excitement behind the fact that your next role could be what you’ve been dreaming of since you were a child.

When the urge to hit the peak in your career becomes too strong, going from job to job can become the norm. Sometimes, however, this journey can lead to you missing out on developing your skills, building relationships and making a real difference to your company.

Although swapping jobs may feel like the easy way out when you’re feeling unhappy, or when things aren’t quite as you imagined, staying put and having a little more patience can often result in a huge payoff.

However, knowing whether to stay put in your role or to move on can be a challenging decision.

If you need a hand with figuring out whether to stay or go, CALLCARE has put together this useful flowchart. By the time you get your result, you should feel more confident in making the right decision for yourself and your future.

Welcome to the March / April 2019 Edition of Teen InFluential

William T. Jackson, Founder & Chief Business Officer of InFluential Magazine, Spanish InFluential, and Teen InFluential

William T. Jackson, Founder & Chief Business Officer of InFluential Magazine, Spanish InFluential, and Teen InFluential

Every morning, I wake up at 4:45. I spend around an hour answering emails from all ten of my accounts, check my phones for any messages from writers, graphic designers, and family, wipe away the eye matter that tends to form after only five hours of sleep, and get dressed for a full day of business.

I’m William Jackson and I’m the Founder & Chief Business Officer of InFluential Magazine, Spanish InFluential, and Teen InFluential, the multi-award winning internationally read E-zines, Dedicated to the Art of Living Well.

With the assistance of a very talented and collaborative team, we work hard to publish exciting E-zines sure to inform, insight, inspire, and influence.  It’s our hope you’re finding something entertaining and useful in each edition.  Of course, we welcome your feedback so feel free to let us know how we can improve.  We enjoy hearing from you as it keeps us inspired and motivated to keep doing what we enjoy doing.

Nicole Glenn, our Editor of Teen InFluential and her awesome team, are doing a great job.  Though they are busy with all things that college life brings, family responsibilities, and such, they always carve out a huge chunk of their busy schedules to put together amazing editions of Teen InFluential.  We certainly couldn’t do it without their talent and collaboration so I’m always quick to say THANK YOU!

We hope you’ll join us and plan on Being so Chic! this spring season.  It’s the right thing to do!

Thank you, our amazing readers, for your constant support.  Be sure to subscribe to Teen InFluential at www.influential-magazine.com and connect with us on Facebook (@Teen InFluential) and Twitter (@TeenInFluential).

Sincerely,

William Jackson, MBA, GQ Insider, 2018 Folio: 100 Honoree

Founder & Chief Business Officer of InFluential Magazine, Spanish InFluential, and Teen InFluential

Seedling Honors Mayor Steve Adler and Other Community Leaders as Austin’s Fab Five 2019

Seedling spotlights the impactful lives of five extraordinary leaders

Seedling, an Austin non-profit organization whose mission is to support children challenged by parental incarceration with innovative, research-driven, school-based mentoring, announces the five extraordinary community leaders who will be honored as Austin’s Fab Five on April 6, 2019 at the Westin at the Domain from 6:30-10pm. VIP receoption from 6:00 to 6:30. The honorees will be:

Mayor Steve Adler – Mayor of the City of Austin

Terri Broussard WilliamsDirector of Strategic Partnerships and Alliances for the Government Relations, American Heart Association; Founder, MovementMakerTribe.com

Kristie Gonzales – President and General Manager, KVUE-TV

Jan Goss-Gibson – CEO, Civility Consulting

Neil Webber – Chair, Webber Family Foundation

“We are excited to be celebrating the achievements of five such extraordinary individuals, who have impacted so many through their leadership, community service and personal stories and philanthropy,” said Executive Director Dan Leal. “By shining a light on the successes of these amazing leaders, we hope to showcase the potential impact every person can have in our world – including the 8,000 children living in the Austin area who have had a parent who has been incarcerated.”

The purpose of Seedling’s Austin;s Fab Five event is to raise much-needed funds for Seedling’s Mentor Program serving children challenged by parental incarceration and to recognize five exceptional people who have had a significant impact on our community. Proceeds from the event will allow us to provide our students with hope, resiliency, and a vision for a bright future.

Austin’s Fab Five celebration will be held at The Westin at The Domain on April 6, 2019. The event will include a cocktail hour and  dinner as well as a live and silent auction. Sponsorship opportunities are available for $1,800 – $15,000. VIP sponsors will have face to face time and photo ops with honorees prior to the program. The link to buy tables and tickets is: Fabfive.givesmart.com.

ABOUT SEEDLING

Seedling is a non-profit organization, serving the Austin area by providing children of incarcerated or deported parents with a long-term, positive relationship of a caring adult mentor, who helps them navigate the challenges experienced during an extended period of family separation and develop or maintain positive attitudes towards education. Seedling recruits volunteers from the community, matches them with eligible children, and offers ongoing support to both children and mentors. Since 2006, Seedling Mentor Program has served over 2,000 students on 150+ campuses in 11 districts and 16 charter schools in Austin and Central Texas.

The Brightest Minds in Magazine Media Celebrated at the Folio: 100

Recognizing magazine media’s thought leaders, trendsetters and newsmakers.  

William Jackson, MBA, 2018 Folio: 100 Honoree

William Jackson, MBA, 2018 Folio: 100 Honoree

Congrats to our very own William Jackson, MBA, Founder & Chief Business Officer of InFluential Magazine, Spanish InFluential, and Teen InFluential.

The Grand Ballroom of The Yale Club in Manhattan was packed with some of magazine media’s brightest minds on Thursday to celebrate Folio:’s list of the top 100 innovators, entrepreneurial thinkers, and industry-disruptors from over the past year.

The annual list, which is comprised of the best thought-leaders from the industry, recognizes honorees for the tangible impact they’ve had in their jobs, on their companies and brands, or on the industry at large. Representing every sector of magazine media, including consumer, b2b, regional, enthusiast, and association, the honorees set a theme of thanking their hard working teams and bosses who allowed them to execute their ideas.

This year, the list includes C-level visionaries, such as Condé Nast’s first chief data officer, Karthic Bala, who has worked diligently to strengthen the 109-year-old company’s focus on data and analytics, and founder and chief business officer of InFluential Magazine William Jackson, who created a portfolio of award-winning publications that reach millions readers every issue.

William Jackson, MBA, 2018 Folio: 100 Honoree

William Jackson, MBA, 2018 Folio: 100 Honoree

“We’re doing really exciting things and taking an iconic publishing company and really transforming it for this new digital age that we’re all learning how to understand,” said C-suite honoree, Alec Casey, who serves as CMO of Trusted Media Brands.

Also on the list were senior executives, including the new SVP and publisher of one of the highest profiting magazines in the industry, Cece Ryan; Yankee Magazine’s VP and publisher Brook Holmberg, who successfully transformed a regional publication into a national brand; and Meredith’s VP of brand licensing, Steven Grune, who oversees of all of Meredith’s licensing activities, spanning more than 60 partnerships.

Doug Olson, president of Meredith Magazines and one of the executive honorees, said in his acceptance speech, “We had a really good year last year, but I promise you, the best is yet to come.”

The strategists on the list are those who have worked over the past year to grow their brands and companies through new revenue streams and with innovative ideas. Included in this category are Adam Krefman, senior director of festivals and activations at Pitchfork, who has taken the Pitchfork Music Festival Chicago to new heights year-over-year by maxing out every inch of Union Park; Joann Kropp, Informa Engage’s VP of global data solutions, who is a visionary in the audience monetization space; and Bustle Digital Group’s Kate Robinson, who, as the SVP of content distribution and partnerships, has brought video to the forefront of her division.

“I want to thank Hearst, who always lets us try new things and take risks,” said strategist honoree Patrick Varone, who is the VP of audience development at Best Products.

And to round out the list are the industry creators who work to reach the hearts and minds of millions of readers around the country and the world. From video producers like David Popp at the enthusiast video magazine MR Video Plus, to the newly appointed, digital-minded editor-in-chief of a major women’s lifestyle and fashion magazine Cosmo, Jessica Pels, these creators know what it takes to stay competitive in the crowded media space.

Congratulations once again to all of the honorees in year’s class of the Folio: 100! Read all about the 100 honorees here.

Reese Witherspoon and Dr. Brené Brown Speak Out on Women in the Workplace

7,500 Women Gather in Austin at Pivotal Time for Women In America

Reese Witherspoon speaks during the KEYNOTE LUNCHEON during the 2018 Texas Conference For Women at Austin Convention Center on November 9, 2018 in Austin, Texas. (Photo by Marla Aufmuth/WireImage).

Reese Witherspoon speaks during the KEYNOTE LUNCHEON during the 2018 Texas Conference For Women at Austin Convention Center on November 9, 2018 in Austin, Texas. (Photo by Marla Aufmuth/WireImage).

Just days after women played a key role in the 2018 midterm elections, 7,500 women gathered in Austin for the 19th annual nonpartisan Texas Conference for Women, headlined by Reese Witherspoon and Dr. Brené Brown.

With the growing focus on women in the workplace, as a result of the #MeToo movement, a 2018 study that revealed that progress has stalled for women across all levels of corporate America, and other developments, this conference has become a key forum for discussing and advancing women in the workplace.

Dr. Brene Brown speaks during the KEYNOTE LUNCHEON during the 2018 Texas Conference For Women at Austin Convention Center on November 9, 2018 in Austin, Texas. (Photo by Marla Aufmuth/WireImage).

Dr. Brene Brown speaks during the KEYNOTE LUNCHEON during the 2018 Texas Conference For Women at Austin Convention Center on November 9, 2018 in Austin, Texas. (Photo by Marla Aufmuth/WireImage).

Dr. Brené Brown, researcher and #1 New York Times bestselling author, discussed the critical role of courage in women’s personal and professional lives today. “Women have this idea that they are supposed to be a certain way in order to be successful, but true success comes from self-acceptance because that allows you to be vulnerable, authentic and imperfect, which takes great courage,” she said.  

This nonpartisan, nonprofit event is part of the largest network of women’s conferences in the country that attract an estimated 40,000 women a year in Texas, Pennsylvania, Massachusetts, and California. Themed “The Power of Us: Amplify Your Voice”, the conferences offer access to some of the most successful women in America and more than 100 experts who share practical skills and strategies related to business, philanthropy, health, finance, media and professional development.

Keynote speakers Marjorie Clifton, Nina Shaw, Renata Quintini, and Tyler Haney during the 2018 Texas Conference For Women at Austin Convention Center on November 9, 2018 in Austin, Texas. (Photo by Marla Aufmuth/WireImage).

Keynote speakers Marjorie Clifton, Nina Shaw, Renata Quintini, and Tyler Haney during the 2018 Texas Conference For Women at Austin Convention Center on November 9, 2018 in Austin, Texas. (Photo by Marla Aufmuth/WireImage).

Other keynote speakers included Shawn Achor, bestselling author and speaker on happiness and success, and Nina Shaw, entertainment lawyer and a founding organizer of Time’s Up.

“This event continues to be Texas’ pre-eminent event for women, and it is a privilege to see so many strong, motivated women supporting each other each year,” said Carla Pineyro Sublett, President of the Texas Conference for Women Board of Directors. “We are proud to support this dynamic community of women through this annual conference and all of our year-round resources.”

The Texas Conference for Women is generously sponsored by Liberty Mutual InsuranceRackspace; TargetCisco; DellRetailMeNotUnited AirlinesUSAAVisaAccentureApplied MaterialsArmAT&TCharles SchwabEquinorHarvard Business School Executive Education; IBMMary KayOraclePhillips 66QualcommHEBTexas Beverage AssociationDeloitteDickinson Wright PLLCExpress ScriptsExxonMobilHuston-Tillotson UniversityKate SpadeMerckPaula’s Choice SkincarePlanviewSilicon LabsTokyo Electron (TEL)UnitedHealthcare; and media sponsors Austin American-StatesmanKVUEOutdoor Advertising Association of Texas; and The Texas Tribune.

To learn more about the Texas Conference for Women, visit www.txconferenceforwomen.org.

#TXConfWomen

Follow on Twitter: @TexasWomen

Like on Facebook:  @texasconferenceforwomen

Follow on Instagram: @txconfwomen

This Key Threat to Fortune 500 Companies Often Goes Unaddressed

Written by Kim Del Fierro, VP of Marketing for Area 1 Security, Contributing Writer for InFluential Magazine 

Kim Del Fierro, VP of Marketing for Area 1 Security.

Kim Del Fierro, VP of Marketing for Area 1 Security.

Fortune 500 companies have an impressive aura around them and well-earned reputations. Their leaders have achieved what many smaller companies’ executives aspire to accomplish. However, they also encounter more difficult challenges than one might expect. Despite the major resources that Fortune 500 companies possess, or rather, precisely because of them, Fortune 500 companies still face plenty of security risks. The target on a Fortune 500 company is much bigger than that of a small business because there’s inherently more value in compromising them.

Unfortunately, these companies also experience breaches coming from a widespread threat that no one seems to know how to address. It’s the cause of 95 percent of big attacks on Fortune 500 companies; namely, theft of employee credentials, usually via phish. How do cybercriminals exploit the threat to these companies?

It Starts with Stealing Credentials

Even though Fortune 500 companies go to great lengths to prevent breaches and data theft by hackers, it’s still happening. That’s because despite these companies’ heavy investments in cybersecurity, humans will always be the weakest link in almost any security system.

For example, if a phishing email finds its way into an employee’s inbox, there aren’t many ways to prevent that employee from opening it, and then clicking on a suspicious link or otherwise letting hackers compromise their credentials. Once that happens, hackers can move on to inflict further damage with malware, gaining access to essential servers.

Executing the Attack

Once they breach a company’s defenses, hackers can carry out their attacks in various ways. There are plenty of targets they can infest with malware and make inoperable. Criminals can steal or wipe valuable data, destroy the backup systems, and wreak havoc on disaster recovery systems. It’s a costly battle for Fortune 500 companies, and extremely difficult to recover from.

Preventing the Phishing Threat

Once the cybercriminals invade your infrastructure, it’s hard to rout them out before damage is done. That’s why preventing that first successful phishing attack is critical.

Relying on training your employees to recognize and report phishing attacks does not always yield the desired results. Even alert and motivated employees don’t have the knowledge and skills of a security manager.

Fortunately, once you stop the 95 percent of threats that arrive by phishing, the remaining five percent of attacks are easily preventable by regular patching and updating your security systems.

Area 1 Security offers phishing protection that you can add to the cyber security solutions you already have. We proactively cover your greatest vulnerabilities and prevent the majority of dangerous attacks, while your existing cybersecurity tackles everything else.

Detecting a phishing attack proactively, before it even becomes a threat, is the only way to stop phish from continuously landing in your employees’ inboxes. With Area 1 Horizon, you can stop phishing once and for all.

Innovate Business Models with SophiaTX: A Revolutionary Enterprise Blockchain Platform Pushing Adoption in the ASEAN

A successful enterprise blockchain event dubbed BUSINESS REDEFINED 2018 was held on September 25 at Suntec City, Singapore and September 27 at Connexion, Malaysia, representing the first step in building an ecosystem across ASEAN.

[Welcome Remarks] Jaroslav Kacina, CEO of SophiaTX

[Welcome Remarks] Jaroslav Kacina, CEO of SophiaTX

The invite-only events were hosted by a Swiss-based company Equidato Technologies AG, delivering the innovative SophiaTX Blockchain platform. SophiaTX is the world’s first public blockchain primarily focused on integration with ERP systems such as SAP. The Singapore and Malaysia events provided a unique opportunity to learn about the enterprise-grade blockchain and delivered groundbreaking debate by participants from diverse businesses and industries – including Apple, Cheng & Co, EY, British American Tobacco, Averis and GlaxoSmithKline, to mention a few.

During the events, the CEO of SophiaTX, Jaroslav Kacina and several other team members revealed a spectrum of blockchain capabilities which SophiaTX can offer to companies across a variety of industries. The team also showcased vast opportunities for enterprises seeking to reimagine their existing business models and processes, or simply achieve greater efficiency in their existing business networks.

Today, business systems such as ERP and CRM are a backbone to every company, regardless of its size. Along with its unique blockchain, the SophiaTX team also provides a set of tools and technologies enabling companies to integrate with and enhance enterprise systems such as SAP, Oracle, Microsoft Dynamics, and many more.

Delivering the keynote at the event, Jaroslav said: “As the blockchain is already becoming a real opportunity for many companies and their future, it is crucial to have both mindset and know-how to make blockchain part of new digital strategies. It is vital that you, as top leaders, take a hard look at operating models, identify potential disruptions within industry and markets, and simply push forward. Joining SophiaTX can accelerate the business innovation cycle dramatically.”

Mr. Kacina’s speech was followed by a live SophiaTX platform demonstration by team members Marian Hires, Martyn Harler and Lubomir Vranka. The team showcased supply chain optimization opportunities in the automotive industry with integration to SAP S/4HANA and SAP Business One systems. The demo and discussion extended into how the platform can enhance enterprise systems to enable innovative use cases and processes within several other industries. For example, SophiaTX helps companies overcome common problems such as lack of end-to-end supply chain visibility with insight to planned and current demand, traceability of critical items and inventory, constraints in supply at any desired level of the product hierarchy, and improper management of changes to already placed orders.

“Use of blockchain-based applications in supply chain management streamlines the sharing of data, ensuring both the accuracy and availability of the information among all members in a multi-tier supplier ecosystem” Mr. Vranka explained during the live demo.

“In summary, the SophiaTX blockchain platform, build on a fast and secure protocol, provides efficient sharing of data and removes the main obstacle that companies face in collaboration. It simply enables new breakthrough efficiencies in coordination across entire value chains.”, Jaroslav explained during the discussion.

Mr. Kacina pointed out the example of the Internet of Things (IoT), where the technology and sensors represent one of the fastest growing techs today. Combined with blockchain technology, IoT sensors can provide true transparency, trust, and level of collaboration that will lead to a completely new set of market behaviors and subsequently products and services.

Noticeably, SophiaTX’s roadmap also includes not only IoT integration but also wearables, smart devices, and other technologies including Analytics and Big Data, Robotics, and Artificial Intelligence. This range of technologies allows traditional ERP systems to evolve into more hybrid Enterprise / ERP systems with new digitally enabled business functions and processes with greater agility and independence.

[Panel discussion] (From Left to Right) Jaroslav Kacina, CEO of SophiaTX, Jan Peter Speijer, Head of Products at SophiaTX, Effendy Zulkifly, CEO of Blockchain Academy Asia, & Tom Wong, CEO of Cheng & Co.

[Panel discussion] (From Left to Right) Jaroslav Kacina, CEO of SophiaTX, Jan Peter Speijer, Head of Products at SophiaTX, Effendy Zulkifly, CEO of Blockchain Academy Asia, & Tom Wong, CEO of Cheng & Co.

The event concluded with a discussion panel between CEO of Cheng & Co, Tom Wong; CEO of Blockchain Academy Asia, Effendy Zulkifly and Head of Products at SophiaTX, Jan Peter Speijer.

It’s Our 7th Anniversary!

William Jackson, Found & Chief Business Officer of InFluential Magazine, Spanish InFluential, and Teen InFluential

William Jackson, Founder & Chief Business Officer of InFluential Magazine, Spanish InFluential, and Teen InFluential

On the one hand, it feels like I’ve been doing this for a lifetime, while on the other, I find myself wondering “Where did the years go?” It’s been a year of excitement, highs and lows, long work days and restless nights, but I wouldn’t trade it for anything else.

This past year has taught me so many useful lessons, and one that really stands out is just how important it is for individuals to be patient, long-suffering, and kind toward others; without judgement.  In a culture where freedom of speech is widely encouraged, many seem to have lost sight on the importance of having something of positive and encouraging to say, tempered with applying the “Golden Rule”.  As a reminder, the “Golden Rule” admonishes us to “do unto others as you would have them do unto you”.  Of course, the lack of applying the “Golden Rule” is almost always to our detriment.

In previous Publisher’s Notes, I shared my own struggle with trying to ensure I live a well-balanced life and making such a priority. Although, I still have room for improvement, I’ve been making slow but steady progress. I recently began adding the practice of yoga to my regular health & wellness routine, something I never would have imagined in a thousand years. But thankfully, it’s doing wonders for me. I feel calmer, am resting better, and my days are less hectic.

It’s with this newfound sense of balance and calm I wish to collaborate with you as we begin our seventh year. On that note, I’m thrilled to welcome you to our Seventh Anniversary Edition!  One of our Exclusive Interviews is with Hanna Jaffe Bosdet.  The well-known Philanthropist, human rights activist, speaker, and author opens up about her new acting role in NETFLIX’s first Mexican reality series Made in Mexico, and what’s she’s doing to raise awareness of important topics such as human rights, immigrants, refugees, peace, and the importance of education.  Being that this also our Style Edition, of course we had to bring you many topics related to style and its impact as we strive to live well.

I invite you to feast your eyes on this stunning Seventh Anniversary Edition and enjoy reading the rest of the amazing features we have for you in this Edition.  May this Edition inform and inspire you to continue living your best life.

From my very being, I thank you for being a dedicated reader. Seven thrilling years would not be possible without you.  I’m so grateful to and inspired by the entire InFluential Magazine, Spanish InFluential, andTeen InFluential teams, who work tirelessly to bring you our award-winning publications. I’m truly excited about the future of InFluential Magazine, Spanish InFluential, and Teen InFluential, and I believe the best is yet to come.

Fondly and with Great Enthusiasm,

William Jackson

Founder & Chief Business Officer of InFluential Magazine, Spanish InFluential, and Teen InFluential