Party on aisle one!
On Thursday, December 6th, Walgreens celebrated the launch of their exclusive Birchbox beauty section and offerings with a kick-off invite only event INSIDE of the Soho store location in New York City. The event was hosted by Lauren Brindley the Group Vice President of Beauty for Walgreens and Katia Bauchamp the co-founder of Birchbox.
The highlights of the evening included the build your own box station where attendees were able to assemble a custom Birchbox and have personalized by cool girl calligrapher, Steffi Lynn as well as a ribbon cutting ceremony to christen the occasion.
In attendance were friends of Walgreens and Birchbox, influencers, media and premiere beauty brand reps who sipped on prosecco, dined on passed hors d’oeuvre, took photos in a photobooth and jammed to live music.
Starting today, Birchbox is available in Walgreens locations all over the country including New York, Los Angeles, Minneapolis and Chicago with even more locations opening in 2019. With a new and effortless way to discover new beauty brands or to shop indie products Walgreens has evolved into a beauty destination for all, perfect for those who are still looking for Christmas gift ideas!