Over one hundred million people around the world are Prime members, but how do they enjoy the best of shopping and entertainment from Amazon? Just in time to provide inspiration for the holiday season, Amazon’s annual Best of Prime celebrates what members shopped for, watched, read, played and listened to between Oct. 1, 2017 and Sept. 30, 2018, unless otherwise noted.
Undeniably, fast delivery defined the last year. Around the world, two billion products were ordered by Prime members for delivery in one day or faster. Some members even received orders ranging from wine to Nintendo systems in as quickly as nine minutes with Prime Now.
Curious to know more? Drumroll, please … Prime members’ highlights from the past year include:
Prime Member Favorites
When shopping, Prime members’ in the U.S. were definitely interested in technology and Alexa. Members’ most popular purchase of the year in the U.S. was the Fire TV Stick with Alexa Voice Remote, followed by the Echo Dot. Other favorites include:
- Panasonic ErgoFit In-Ear Ear buds Headphones (Electronics)
- Chuckit! Ultra Dog Ball (Pets)
- Nerf N-Strike Elite Strongarm Blaster (Toys & Games)
Whole Foods Market
Prime members have adopted the new savings benefit at Whole Foods Market at one of the fastest rates in the history of Prime:
- Outside of Prime Day, the best-selling Prime member deal saw members scoop up enough organic apples to bake more than 350,000 apple pies.
- Prime members experienced ultrafast delivery from Whole Foods Market stores through Prime Now. Prime members in Austin, San Francisco and Boston took advantage of this service more than any other city.
Throughout the last year, Prime members were also curling up on the couch with their TV, tablet or smartphone watching Prime Video:
- This just in: The two most binged Prime Original series worldwide included Tom Clancy’s Jack Ryan starring John Krasinski and Homecoming starring Julia Roberts. (data through Nov. 2018)
- Prime members loved The Marvelous Mrs. Maisel and so did the Academy of Television Arts & Sciences. The series won more Emmy Awards than any comedy series ever has for a single season, including “Outstanding Comedy Series.”
- Early risers in the U.S., U.K. and India streamed more Prime Video than any other country between the hours of 7 and 9 a.m. local time.
- Night owls in Japan, Germany and Spain streamed more Prime Video than any other country between the hours of 11 p.m. and 1 a.m. local time.
- The nine NFL games thus far on Prime Video and Twitch combined to reach 20 million total viewers in over 200 countries and territories as well as all 50 U.S. states. (data through Nov. 2018)
In the past year, members worldwide tapped their feet to the hits on Prime Music:
- The most streamed artist was Justin Timberlake.
- Members’ favorite albums included Man of the Woods by Justin Timberlake, Camila by Camila Cabello, Astroworld by Travis Scott and Mitchell Tenpenny EP by Mitchell Tenpenny.
- Members’ favorite 2018 songs included: “The Middle,” by Zedd, Maren Morris & Grey; “Lose It,” by Kane Brown; “Idgaf,” by Dua Lipa; “Better Now,” by Post Malone; and “Done For Me,” by Charlie Puth, featuring Kehlani.
- The most requested song via Alexa was “The Middle” by Zedd, Maren Morris & Grey.
Prime members around the world couldn’t get enough of the free video games and in-game content with Twitch Prime last year:
- Members claimed a total of more than 50 million free games worldwide, with hundreds of hours of free gameplay available for each member.
- Members also made their favorite games better with Twitch Prime, downloading 55 million pieces of in-game loot across 17 blockbuster games worldwide, including League of Legends, Overwatch and PLAYER UNKNOWN’S BATTLEGROUNDS.
Prime members in the U.S. also loved a good page-turner:
- They say the book is always better than the movie, but what about the comic book? Prime members tested that theory out with “Black Panther,” Prime Reading’s most beloved comic-to-movie adaptation.
- Members love mysteries – half of Prime Reading’s top 10 most read books this year were Mystery novels, including “Say You’re Sorry,” the most read book of the year.
- The top five most borrowed titles by Prime members in the U.S. included “Harry Potter and the Sorcerer’s Stone,” “The 7 Habits of Highly Effective People,” “The Handmaid’s Tale,” “Milk and Honey,” and “Say You’re Sorry.”