The Surprising Summer Style Staple on Everyone’s Hot List 

West Coast street style meets vintage comfort with sts blue’s latest denim release

Fresh from the fashion world’s hottest So Cal denim label comes a new fan favorite: the distressed Oversized Boyfriend jacket from sts blue (www.stsblue.com). For denim that embodies the effortless West Coast-inspired street style you love, sts blue is without a doubt the one-stop shop for top-trending denim that flawlessly fits your everyday lifestyle (and your budget). Hot on the heels of go-to spring picks like the cropped skinny and frayed hem styles, this fast fashion brand brings you the latest must-have denim accessory on everyone’s hot list.

Cool summer nights call for a flawlessly understated jacket, and the Oversized Denim Boyfriend does not disappoint. Classic copper hardware, clean cut pockets, and wide stitching give old-school flair to a modern summertime staple, available now in the light bleached out “Jensen” wash and a dark blue distressed “Alaska” wash. For added options to suit any girls night out or date night, grab a denim jacket with feminine flare like the Amanda Ruffle or Alexis Ruffle. For the fashionista try the Andrea Color Block, or the Avery light wash, all in the subtly oversized fit you crave.

Grab yours today starting at just $59, and make it your own with free custom embroidery, available for a limited time at stsblue.com.

Dressed up or down, the Oversized Boyfriend Denim Jacket is sure to be your summer essential accessory. This lightweight piece is the perfect topper for your sophisti-casual denim on denim ensembles, paired with an sts blue high-rise short or straight skinny jean. Wear it around your waist with a boxy logo tee for an Instagram worthy pic! Authentically deconstructed fabric with that signature sts blue softness makes this versatile piece a summer essential for your day-to-day wardrobe.

Your favorite Oversized Boyfriend Denim Jacket is waiting for you at select Nordstrom stores, or online at stsblue.com.  Use code SUMMERTIME30 for an extra 30% discount on the hottest summer items, and while you’re there, sign up for sts blue email updates to stay ahead of the season’s top trends and earn points toward all of your favorite styles. Follow @sts_blue and #DenimDolls on Instagram for ideas on how to rock your denim every single day.

About STS Blue:
At sts blue, our muse is trendy, sexy and fun. She looks to celeb street style for her fashion influence. She considers her social life when selecting what jeans to wear, and whether it’s brunch with friends or date night, denim is always where her outfit begins. Her style is anything but basic. The latest “it” jean, jean short, or denim jacket are the foundation of her wardrobe. She’s never afraid to rock her favorite styles – from denim on denim to frayed and deconstructed fabrics. As long as it flawlessly fits her figure and her budget, she’s game. Find your inner sts blue muse at Nordstrom, Macy’s, Dillard’s, and Von Maur, or online at stsblue.com. Follow the latest trends and our exclusive #DenimDolls on Instagram @sts_blue.

Wedding Ring Shopping Trends: In-home/On-line With a Twist

When it comes to choosing wedding rings, a new trend is poised to start challenging the traditional in-store shopping method.

The information below details a new wedding ring selection service called Hayden Cudworth.

It could be considered the Warby Parker “home try-on” version of wedding jewelry shopping for couples.

Imogene

Imogene

It’s a hassle-free, cost-free shopping service where the entire ring choosing process happens in the comfort and convenience of the home with no pushy store salesperson.

How it works:

  1. Hayden Cudworth allows clients to select and try on five engagement rings and/or wedding bands from their home.
  2. Replicas of the chosen rings are delivered to the home letting couples make the selection by themselves or consult family and friends to find the perfect ring outside the high-pressure environment of a jewelry store.
  3. Once the final ring is chosen, it will be custom made in the ideal size and choice of metal finish: yellow gold, rose gold, white gold and platinum. Pricing is also very competitive as Hayden Cudworth is direct to consumer, with no middleman involved, which keeps costs low.
  4. Instead of a traditional engagement ring purchase experience which can seem male-driven, Hayden Cudworth offers a modern, joint shopping experience and promotes involvement by both partners in a collaborative, thoughtful way.

Learn more by visiting https://haydencudworth.com.

Luxury Eyewear for Every Type of Dad!

Father’s Day is just around the corner and ic! berlin is here to help everyone step up their gift-giving game. For everyone with an out of this world Dad, glasses from their Interstellar Athleisure collection make the perfect gift.

They’ve partnered with the Austrian Space Forum, where astronauts tested the frames in Martian-like conditions in the Omani desert. The feather-light, rubberized frames proved to withstand all of the harsh conditions and the hot sun in the desert.  If their frames can conquer that, they can also handle little hands tugging on them and sweltering afternoons spent watching the kids’ soccer games. Dads everywhere deserve durable, functional and stylish frames they can wear in any situation!

What makes ic! berlin unique is from the beginning they ditched the screws found in traditional glasses and created their own interlocking hinges. Their eyewear is 100% made in everyone’s new favorite creative haven – Berlin, Germany – and has been for more than 20 years. Each and every one of their frames features a one-of-a-kind, patented screwless hinge system that, combined with high quality materials, makes their eyewear virtually indestructible. ic! berlin eyewear is designed with passion, produced with technical precision and handcrafted with love for women, men, kids and everyone in between – and is a favorite brand of such dads as Brad Pitt, Matthew McConaughey and Chis Rock, as well as real-life astronauts.

Check out their Father’s Day 2018 Style Guide that highlights seven of the frames from the collection that Dad would love. The frames featured in their style guide range in price from $509-$549 USD and can be found at more than 600 boutique optical shops throughout North America.

Hill Country Galleria June Listings

Hill Country Galleria

12700 Hill Country Blvd.

Bee Cave, TX 78738

www.hillcountrygalleria.com

Hours:

Monday through Saturday: 10 a.m. to 9 p.m.

Sunday: 12 p.m. to 6 p.m.

 

LONE STAR FARMERS MARKET GRAND OPENING

Every Sunday from 10 a.m. to 2 p.m., starting June 17

*Note: Hill Country Galleria will open at 12 p.m. on Sundays, with some restaurants and services opening earlier

Hill Country Galleria is excited to announce that it will be the new home to the Lone Star Farmers Market. The Galleria will be hosting the inaugural farmers market on Sunday, June 17 from 10 a.m. to 2 p.m. on the Central Plaza’s grassy lawn. The event will host the same great vendors as before and also offer face painting and other kids’ activities along with live music. The inaugural farmers market at Hill Country Galleria will include a ribbon cutting ceremony with the Bee Cave Chamber of Commerce at 12:30 p.m. More information can be found at www.lonestarfarmersmarket.com.

SATURDAY NIGHT CONCERT SERIES

Saturday, June 9 from 7 p.m. to 9 p.m.

Hill Country Galleria is hosting their signature Saturday Night Concert Series the first two Saturdays in June, with music starting at 7 p.m. in the Central Plaza. Sit back, relax and enjoy this free event with family and friends. Guests are encouraged to bring blankets or chairs to lounge on the grassy lawn during the show and arrive early to shop and dine at Hill Country Galleria retailers and even get their meal delivered straight to the Central Plaza. Swag bags filled with fun items and discounts will be available throughout the event, as well as face painting under the Central Plaza Pavilion. Sun Radio 100.1FM will be on-site to emcee the event to introduce guests to the band.

June 9 — The Texas Tycoons

Texas Tycoons are an all-star band of the most in-demand Texas musicians performing a wide variety of Lone Star classics. Whether it’s rock and roll, country, top 40, or blues Texas musicians have made a giant musical impact over the last 50 years. To celebrate their great musical heritage, the Texas Tycoons have built a repertoire as vast and varied as the great state.

CAMP GLADIATOR FREE BOOTCAMP WORKOUT

Saturday, June 9 from 9 a.m. to 10 a.m.

Camp Gladiator will be hosting a free bootcamp workout at Hill Country Galleria’s Central Plaza. It’s recommended to bring water, a towel and a mat, and guests are encouraged to RSVP. This event is valid for anyone over the age of 14. For any questions, contact shelbybowden@campgladiator.com.

JUNE WINE WALK

Thursday, June 14 from 5 p.m. to 9 p.m.

Hill Country Galleria is hosting its monthly Wine Walk on Thursday, June 14 from 5 p.m. to 9 p.m. Guests can shop the eclectic mix of retailers in the Galleria while discovering great wines from all over the world. Guests will start at Twin Liquors to pick up a map that is both a guide to the walk and a ticket for each wine walk stop. The walk’s last stop will be a restaurant so wine-walkers can sit down and end the night with dinner. The first 100 attendees will receive a swag bag filled with Hill Country Galleria offers. This event free and open to the public and guests are welcome to bring friends, family, groups, or a date for a fun way to spend a Thursday evening.

LADIES NIGHT OUT

Tuesday, June 26 from 5 p.m. to 9 p.m.

On Tuesday, June 26, Hill Country Galleria is hosting Ladies Night Out, an evening of beauty, shopping, happy hours, and more. Check-in begins at 5 p.m. at LURE by Y&F, where attendees can get a stroll map of all the special offers available. The first 50 ladies who check in at LURE by Y&F will receive a complimentary Hill Country Galleria VIP swag bag that includes makeup and beauty products from Dillard’s, earrings from Adorn Boutique, workout passes, and more! Attendees will receive a complimentary Cutwater Spirits canned cocktail (while supplies last), and additional retail and restaurant offers are listed below, with more to be announced:

  • LURE by Y&F – BOGO 50% off

  • RIDE Indoor Cycling – 15% off all merchandise (excluding classes & shoes) + studio tours

  • Plenty Boutique – 25% off one item or buy 2 get 3rd free

  • Cinemark – $5 movies (happening every Tuesday!)

  • Tony C’s Coal Fired Pizza – 2 for 1 pizzas

  • fab’rik – 20% off one item of your choice

  • Buenos Aires Café – Happy hour prices until 6 p.m. Half-price churrasco (New York Steak), half-off wine bottles priced $50 and under, $5 cocktails, and $3 off glasses of wine

  • barre3 – free class at 6:30 PM

  • Café Blue – Happy hour extended to 9 p.m.

  • Blo Blow Dry Bar – $10 off blow-outs during Ladies Night Out with a complimentary lip application and 10% off products

  • Zoltan David – Complimentary champagne and chocolates while you shop plus a chance to win a personal jewelry cleaner

KINDNESSPALOOZA – LIVE MUSIC & FAMILY FUN DAY!

Saturday, June 16 from 12 p.m. to 4 p.m.

KINDNESSPALOOZA, a free family-friendly event, will be held in the Central Plaza by the splash pad on Saturday, June 16 from 12 p.m. to 4 p.m. The Mrs band, an all-female pop rock band with a positive message, will be headlining the event. In addition to live music and performances, there will also be an Art of Kindness photo booth, Magic Mirror, an appearance from the Enoughie Buddy mascot and other family friendly activities, including the splash pad. KINDNESSPALOOZA supports The Kindness Campaign, a non-profit foundation which supports anti-bullying curriculum in schools.

FATHER’S DAY CONCERT WITH THE VINTAGE 15

Sunday, June 17 from 4 p.m. to 6 p.m.

The Vintage 15 will be performing on Father’s Day, June 17 at the Central Plaza Pavilion at 4 p.m. The Vintage 15 is a powerhouse ensemble of young talent from across the country adding a brilliant energy to the jazz scene in Austin, TX. Combined with a meticulously crafted music library covering everything from Frank Sinatra to Harry Connick, Jr; Ella Fitzgerald to Michael Bublé, the Vintage 15 soars over the competition with a swagger unlike any other big band out there.

SPECIAL EVENTS AT COLOR ME MINE

Date Nights at Color Me Mine

Friday, June 8

Color Me Mine will host a date night on Friday, June 8. Couples pay a single, $10 studio fee which means $10 off your bill. No reservations required, couples may just walk in.

Kids Night Out at Color Me Mine

Friday, June 15 from 6 p.m. to 9 p.m.

Color Me Mine will host a Kids Night Out on Friday, June 15 from 6 p.m. to 9 p.m. Kids can have fun making friends, playing games, painting and eating pizza. This is a special time for kids to relax and do their own thing in this fun atmosphere.

Dad & Me Paint Night at Color Me Mine

Saturday, June 16, 5 p.m. or 7 p.m.

This is a special evening set aside just for dads and their sons and daughters. Guests can enjoy some fun, complimentary sweet treats while they paint whatever they’d like. This is a very popular event and is expected to sell out quickly. Seatings are available at 5 p.m. or 7 p.m. Seatings can be booked online or call 512-535-0005.

Donuts with Dad at Color Me Mine

Sunday, June 17 from 10 a.m. to 11 a.m.

Guests can come in and enjoy a donut with dad for Father’s Day while painting anything they like. Dads paint for free!

PAIYH DANCE STUDIOS SUMMER CAMPS

Moana’s Beach Party

Monday, June 4 to Friday, June 8

PAIYH Dance Studio is hosting Moana’s Beach Party, where campers will spend the week dancing to the Moana soundtrack and making beach themed art projects. There will be a performance for parents at the end of the week. Camps are Monday through Friday, from 9 a.m. to 1 p.m. Campers can come for the whole week or choose the days they wish to come. All camps are for ages 3-5 and 6-10 years. Campers may be divided into appropriate age groups based on enrollment. For pricing information and to register a child, visit http://paiyhdancestudios.com/.

Disney Dreamers

Monday, June 11 to Friday, June 15

PAIYH Dance Studio will be hosting Disney Dreamers Camp, where campers will prep for a performance at the end of the week by learning choreography to some of the greatest Disney hits. Campers will design and decorate the props for the show. Kids are encouraged to dress their Disney character best each day. Camps are Monday through Friday, from 9 a.m. to 1 p.m. Campers can come for the whole week or choose the days they wish to come. All camps are for ages 3-5 and 6-10 years. Campers may be divided into appropriate age groups based on enrollment. For pricing information and to register a child, visit http://paiyhdancestudios.com/.

Frozen

Monday, June 18 to Friday, June 22

PAIYH Dance Studio will be hosting a Frozen-themed dance camp, where campers can celebrate all of their favorite Frozen character like Olaf, Elsa and Anna through dance, art and music. Campers will learn a dance and perform for parents on Friday. Camps are Monday through Friday, from 9 a.m. to 1 p.m. Campers can come for the whole week or choose the days they wish to come. All camps are for ages 3-5 and 6-10 years. Campers may be divided into appropriate age groups based on enrollment. For pricing information and to register a child, visit http://paiyhdancestudios.com/.

PAIYH DANCE STUDIOS SUMMER INTENSIVES

Monday, June 25 to Friday, June 29

PAIYH’s Summer 2018 Dance Intensives will offer a technically challenging and professional training program, designed for serious dancers ages 7-18 who seek individualized instruction. Each one-week intensive will be a unique experience in many genres of dance. Emphasis will be on contemporary styles of ballet, tap, modern, technical jazz, and hip hop. Intensives will provide a non-competitive, supportive, and inspiring atmosphere for intermediate through advanced level dancers. Intensives will feature PAIYH Dance Studios instructors and special guest choreographers, culminating in a performance at the end of the week. Camps are Monday through Friday, from 9 a.m. to 1 p.m. For pricing information and to register a child, visit http://paiyhdancestudios.com/.

LUNCH & LEARN WITH FREEDOM SOLAR POWER

Wednesday, June 6 from 11:45 a.m. to 1 p.m. and Saturday, June 9 from 11:45 a.m. to 1 p.m.

Freedom Solar Power is hosting lunch and learn sessions the first Wednesday and second Saturday of every month, from 11:45 a.m. to 1 p.m. Guests can hear the latest industry news, learn about typical system costs, and what to consider before going solar. Guests should email aria@freedomsolarpower.com to RSVP, or with any questions.

Make Your Accessories Pop with Second Daughter!

Persh Cuffs and  Orbit Collar

Persh Cuffs and Orbit Collar

Are you looking to upgrade your accessories collection this spring? If so, refine your tastes with the edgy, yet sophisticated jewelry from Second Daughter. Handcrafted in the U.S., this high-quality collection features stone-based jewelry crafted with precision and charm for the modern day woman.

Marcia Nelson, Beauty Contributor for InFluential Magazine says, “Accessories from Second Daughter are simply exquisite, fashionable, and easy to wear.  Any woman who wants to wear the perfect accessory, it’s jewelry from Second Daughter”.

Katarina Bracelet

Katarina Bracelet

Stay Stacked in Style this Spring with Second Daughter:

  • Gravity Earrings:A delicate stud that features light oval Mother of Pearl and 14k gold plated brass. Can also be worn without the back for a simple look!
  • Katarina Bracelet: This bestselling piece will be your wear everyday bracelet! Includes a delicate prong that links set with 6 beautiful stones. Available in Mother of Pearl or Carnelian. Make this bracelet pop with tassel fringe!
  • Canyon Studs: The earring that you can wear everyday or dress up! 14k gold plated studs set with the highest quality Malachite.
Leaf Cuff

Leaf Cuff

About Second Daughter

Founded by artist turned designer Jessica Speckhard, Second Daughter is a brand created for the everyday woman with an appreciation for accessories with elegance. Featuring pieces that range from subtle to bold, make a statement with your jewelry this spring and beyond!

Meet the Designer Behind the World’s Most Iconic Perfume Bottles

From Jean Paul Gaultier’s Classique and Scandal to Olympea by Paco Rabanne, Bloom Room by Marc Ange Designs the World’s Most Iconic Perfume Bottles

Photography courtesy of Bloom Room Studio.

Founded in 2008 in Paris by Artist & Designer Marc Ange, Bloom Room (www.bloomroomstudio.com) is a creative agency at the service of the extraordinary. Clients from all over the world commission the creation of unique designs,, from iconic perfume bottles to new concepts for champagne brands,  luxury cars, restaurants and private residences. While the Bloom Room team does not limit itself to designing for a unique field, it specializes in bringing to life the client’s most unconscious and abstract desires. Clients of Bloom Room include: Jean Paul Gaultier, Marc Jacobs, Valentino, Prada, Paco Rabanne, Penhaligon’s, Louis Vuitton, Moet et Chandon, Ferrari, Orient Express and more.   Today Bloom Room has a second office in Los Angeles with a team of creatives that under Marc Ange’s vision continue to create the dream product.

Olympea

Scandal

About Marc Ange

Marc Ange

Marc Ange

Marc Ange was born in Rome and relocated to Paris at age 5. His childhood marks his universe and his creations, eternally balanced between the real and the unreal, perfection and mistake, harmony and chance. It is in Paris, the city where he grew up, that Marc Ange develops his work as Artist & Designer.

Marc Ange is currently based in Los Angeles and shares his time between his creative agency Bloom Room (LA /Paris) and as Creative Director of LJ Edition (www.ljedition.com), his furniture brand and signature of his iconic piece “Le Refuge” first unveiled during Milan Design Week 2017 and subsequently seen at the Beverly Hills Hotel.


Amy Taylor, The Model for Women Empowerment 

Super model Amy Taylor is the perfect example of an intelligent, hardworking, powerful, and gorgeous model.  Amy Taylor has graced the cover of numerous powerhouse magazines including Maxim and Playboy, and this year we will also see her grace the covers of FHM, Muscle & Fitness Hers, and Playboy yet again.

But we’re not just talking about magazine photoshoots, when it comes to her job, it requests her non-stop presence and dedication.  So, one would think she wouldn’t have time for anything else.  Wrong.  Amy still managed her time to study at Berkeley, earn an MBA and as if that weren’t enough, a commercial pilot’s license as well.


And that’s not the most impressive part, this super model is exceptionally gifted and a member of MENSA!

Amy also shared with us some beauty tips. She takes care of her beauty by trying not to fall asleep with her makeup on, trying to eat somewhat healthfully, and using top-shelf skin and hair products but most of her looks are just genetic luck. She doesn’t focus too much on these looks in daily life. She has always known that they’d fade someday, and that the inside of a person is sexier than any hot shell could ever be.

When she’s not found in front of the camera, she’s enjoying the sunny skies flying, keeping fit at her gym in Los Angeles, or at the beach playing with her dog.

Follow Amy on Instagram @amyatylorla to find out her next projects

Photo Credits:

With the Dress:

Photographer: Brooke Mason Photo

Makeup: Renata Rensky Makeup

Hair: Rene Maldonado Cortez

In the Desert:

Photographer:  Ryan Dwyer

Give Mom the Gift of Glamour with HSI Professional Products

Your mom deserves the best! Surprise her with a 10-in-1 gift that will make her feel like a beauty queen! With HSI Professional’s Groover Master Kit, let mom choose between 10 different curling wands to match her look of the day! Whether she wants to keep it casual with bouncy beach waves or keep it classy with corkscrew curls, mom can easily switch the curling barrels to match her vibe.

Give the gift of glamour with the easy, convenient and unique features from the Groover Master Kit. What better way to show mom your love and appreciation than with the hottest hair tool on the market! Spoil mom on her special day to make it one to remember!

The Groove Master Kit – 10-piece Interchangeable Curling Wand Set is specially designed to help declutter and save money on curlers and salon visits! With different shapes and sizes, you can achieve those loose beach waves or more formal tight curls, with one hair tool! This hair curler set is easy to use and can heat up within 60 seconds!

HSI Combo

HSI Combo

HSI Groove Master Kit:

  • Heats up in just 60 seconds!
  • 360-degree swivel cord makes it easy to curl those tough to reach locks
  • Heat-resistant glove prevents burned fingers
  • Carrying case so you can get ready anywhere
  • Just push a button to change the barrel

For more information, visit www.hsiprofessional.com.

Spring Fitness 2018!

Pump your readers up for beach runs, hiking trails, and outdoor spring fitness! We have a great round-up of products that will keep you hydrated and looking good.

Farm To Feet: $17

Do you live for weekend adventures, long hikes or beach runs? Farm To Feet creates ultralight roll-top socks specifically designed for everyday wear, hiking, or an active lifestyle! These socks provide comfort compression from top of the sock thru the middle arch to minimize foot fatigue and provide a superb fit. They offer targeted cushioning and reinforcement in the heel and ball of foot to provide comfort and durability where needed most. Made with 100% American materials.


By Lilla: $48

These cute festive bracelets double as hair accessories – throw your hair in a pony or have some cute festive bracelets with By Lilla! They are on a mission to get rid of all ugly hair ties and change the world – one beautiful hair tie at a time.


Evicii: $52

Evicii Athletica seeks to create apparel that compliments your journey in fitness and life. These pieces are created to be truly versatile in use, edgy enough to wear out but functional enough to get a good sweat sesh in. This collection has been referred to as the little black dress for the actively inclined.

Love Bottle: $25

Stay hydrated and trendy with Love Bottle!Proudly made in the USA, Love Bottle is crafted with up to 40% recycled, eco-friendly glass. On a mission to reduce the use of single use plastic, Love Bottle is a friend to the environment and a positive voice for change!

 

SugarSky: $22 -$30

SugarSky is an affordable & fashionable way to spice up your gym outfit! With their original designs, and fabrics made from 79% recycled water bottles, these hand-sewn headbands are a must have! These headbands can be worn in a variety of ways, and even offer 35+ UV-rating for sun protection!


StraitSwim: $95 – $180

Compliment all of your hard work in the gym with beautiful suits from StraitSwim! Experience this sophisticated and customary swimwear line that is inspired by the very traditional islands of the Torres Strait in the most Northern part of Australia. This is swimwear you will want to live in!

Glim Water: $39.48

We all need water to survive, but are taking full advantage of all that your water can do for you? This year, reap the nutritional benefits of Glim Water, a brand that takes pride in providing affordable, nutrient-filled water without sacrificing taste. Perfect for the health-conscious and fitness lovers, enjoy premium, nutritionally enhancedwater wherever you go!


Sufficient-C: $39.99

Need a post-workout pick-me-up? If so, Sufficient-C is the health insurance you need! Not only does it taste great, but all you need is a little water. Sufficient-C® High Dose Lemon Peach Immune-Ade drink mix is the health insurance you need and an outstanding way to fortify your immune system and compensate for losing that important gene! Convenient and incredibly refreshing, Sufficient-C® goes well with meals, is a thirst quenching treat after a hot workout and simply satisfying to drink just because…It is 100% water soluble so there are no particles floating about making it aesthetically pleasing as well!

Ameribag’s Healthy Back Bag: $110

A Healthy Back Bag is the perfect combination of fashion and function, making gym style effortless. Can be worn crossbody for full back health benefits or over the shoulder to grab and be on your way! Ameribags unique shape keeps weight evenly distributed across your back…so no pulling, no crooked necks or uneven shoulders.

Great Success for Emirati Designers From Irthi Contemporary Crafts Council at Paris Fashion Week

Sharjah-based Council highlights worldwide expansion for women in crafts

1 - Irthi Contemporary Crafts Council Logo

Two Emirati designers from the second cohort of Irthi Contemporary Crafts Council’s ‘Azyame’ Fashion Entrepreneurs Programme have taken another giant leap forward in gaining international recognition after showcasing their Autumn/Winter 2018-2019 collections as part of Paris Fashion Week at AQ Market showroom.

Khulood Thani, of BINTTHANI, during her participation at Paris Fashion Week

Khulood Thani, of BINTTHANI, during her participation at Paris Fashion Week

Khulood Thani, the designer behind the BINT THANI label and Ayten Al Khayat, Founder of RAW by Ayten, are both members of the second batch of the Azyame programme, first launched in 2016 by Irthi Contemporary Crafts Council, an affiliate of Sharjah-based NAMA Women Advancement Establishment, to provide a select group of designers and entrepreneurs with the skills needed to develop and grow their fashion brands.

The year-long programme, just one of the Irthi’s initiatives to empower women in all craft sectors, provides a series of workshops and personalised mentorship sessions from experts and practitioners in the fashion industry, including the London College of Fashion, as well as access to showcasing opportunities, such as the prestigious Paris Fashion Week.

For the Emirati entrepreneurs, it was an outstanding opportunity to be mentored by some of the industry’s most respected figures who work with young designers and growing fashion companies to develop their business models and selling strategies.

Ayten Al Khayat, of RAW by Ayten, during her participation at Paris Fashion Week

Ayten Al Khayat, of RAW by Ayten, during her participation at Paris Fashion Week

Designer Ayten Al Khayat, of RAW by Ayten, showcased her new collection, ‘Terra,’ through which she explores the strength and wistful nature of women with high-end textiles and complex craftwork layered onto nude and navy tones from a ready-to-wear line of dresses, pants, coats and tops. The soft materials are accented with stone, leather and embroidery finishes – treasures found in Middle Eastern sand.

Ayten Al Khayat, who was mentored on the Azyame Fashion Entrepreneurs Programme by Angela Quaintrell, said: “Angela and the team at Irthi Contemporary Crafts Council worked endlessly to make sure we received the exposure required to bring in the buyers through the door. Although this was the first time I showcased my collection at Paris Fashion Week, the feedback has been very positive. This was definitely a dream come true for me!”

Khulood Thani’s BINT THANI label made its debut with the latest ready-to-wear collection ‘Bauhaus Influences,’ which creates clever layering through asymmetric and wrap silhouettes, with adaptable pieces also providing versatility. The collection carries a seasonal palette with strokes of bold colours such as red, white, black and green, contrasting with more industrial grey-blue and silver that express the use of the different materials during the Bauhaus movement.

Summing up the experience, she said: “It has been amazing to have been part of the Azyame Fashion Entrepreneurs Programme, which has been invaluable to the creative and the business side of BINT THANI. By linking my brand to such an immensely high-profile event as Paris Fashion Week, it has received exceptional exposure to the international market.”

Reem Bin Karam, Director of NAMA said: “All NAMA affiliates work to enable women across all fields on a local and global level, following in the directives of Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, Chairperson of NAMA. Abiding by this philosophy, Irthi Contemporary Crafts Council consistently presents highly capable and creative women and provides them with unique opportunities to raise awareness for their exceptional work and craft, such as through Paris Fashion Week, widely accepted as one the most influential events of the year. The two Emirati designers have gained large recognitions from their appearance and can expect tangible results, which is ultimately what Irthi seeks to provide.”

The second and on-going edition of the Azyame Fashion Entrepreneurs Programme also has a focus on the latest ethical and sustainable fashion practices, an aspect that both designers have been supported to embrace this season. In addition, as part of the designers’ commitment to the programme, each of them will ‘give back’ to the UAE’s craft sector by promoting and sharing their new-found skills and business knowledge.

Fashion consultant Angela Quaintrell was highly impressed with this year’s cohort, inviting both RAW by Ayten and BINT THANI to exhibit their AW18-19 collections as part of AQ Market in Paris: “It has been extremely exciting having Kholoud and Ayten at AQ Market. They have both had interest from international buyers which I am sure will influence the local market to carry their brands. I think that through the Azyame Programme they have both developed their collections and can justify a position on the international fashion stage.”

This showcasing opportunity follows Irthi’s most recent international partnership with luxury department store Fenwick of Bond Street in July 2017, which created a unique pop-up retail space for 10 talented designers from the UAE, five of whom were part of the Azyame Fashion Entrepreneurs Programme, who benefitted from an internationally recognized presence for each of their labels.

About Irthi Contemporary Crafts Council

Representing both traditional and modern crafts across the Middle East, North Africa, South East and Central Asia regions, working with partner organisations and championing artisans and designers, the Irthi Contemporary Crafts Council is looking at the empowerment of women professionally and socially.

The council aims to provide a fresh narrative for women, by developing new market opportunities, and sectors, delivering social development programmes and vocational training, as well as preserving the skills and rich cultural heritage of the UAE for current and future generations.

Irthi Contemporary Crafts Council is an affiliate of NAMA Women Advancement Establishment, an organisation that was established under an Emiri decree by His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, and is chaired by Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, wife of His Highness the Ruler of Sharjah.