Diamonds Direct Raises $100,000 for Komen Austin at Big PINK Give Event

Diamond Direct’s Custom-Designed Breast Cancer Pendants Raise the Stakes in Silent Auction, Greatly Increasing Funds Raised for Breast Cancer Awareness and Research

Diamonds Direct, one of America’s largest and most successful jewelry companies, Tuesday announced it raised $100,000 for the Susan G. Komen Big PINK Give event held April 6 at Hotel Granduca in Austin. The event raised more than $300,000.

“This is the fourth year we have been honored to sponsor this inspiring breast cancer awareness and fundraising event,” said Diamonds Direct Vice President Anat Adi-Atias. “We have all been touched by cancer in some way, and it is deeply rewarding to have an opportunity to contribute to the vital work Komen Austin is doing to make a lasting impact on the Austin breast cancer community.”

About 200 guests attended the Big PINK Give, a sold-out gala that began with a champagne reception under the stars, followed by dinner and a program featuring inspiring remarks by individuals directly impacted by breast cancer. The evening culminated with an opportunity to give by participating in a live auction.

Diamonds Direct has been a sponsor of the event for the past four years and this is the second year for them to create two custom-designed breast cancer ribbon pendants encrusted with diamonds and pink sapphires, each weighing more than 2.5 total carats, to be auctioned to the highest bidder. In concept, the winner would receive both pendants, keep one and give the other to a survivor at Komen’s “Race for the Cure” event in September. Last year, following the same concept, Diamonds Direct raised $30,000 for Komen, and the winner gave them both to survivors at the September race.

At this year’s Big PINK Give, the contest for the pendants reached a fever pitch, with two bidders each offering $50,000. Encouraged and cajoled by the inimitable Cowboys Auctioneer, Health Hale, they each decided to purchase one pendant for $50,000, doubling the amount of funds raised to $100,000. Both bidders generously decided to forego taking a pendant home and will donate them both to survivors at this year’s “Race for the Cure.”

“This incredible event was made possible by our partners, and Diamonds Direct stepped up once again, creating two breathtaking pieces that brought an astounding $100,000 to our cause,” said Suzanne Stone, executive director of the Susan G. Komen Foundation. “We are so grateful to our guests and our generous bidders, as well as to event chairs Amber Gonzales and Jennifer Elliott. We also want to thank Heath Hale of Heath Hale Auctioneers in Lakeway for the masterful way in which he handled the auction, greatly increasing the funds we raised that evening.”

About Diamonds Direct

Diamonds Direct is one of America’s largest and most successful jewelry companies with 15 locations in the U.S. Each location offers loose and mounted diamonds, a multitude of engagement ring mountings by America’s top designers, diamond and gemstone fashion jewelry, wedding bands, pearls and much more. The company backs its products with industry-leading guarantees and warranties, including their unprecedented 110% lifetime upgrade. Diamonds Direct is a socially responsible company that thinks globally and acts locally. The company ensures all diamonds are ethically sourced via the Kimberly Process and is responsible for hundreds of thousands of dollars raised for local philanthropies and cultural organizations that are critical to the communities Diamonds Direct calls home. For more information, visit https://www.DiamondsDirect.com.

About Komen Austin

Susan G. Komen® Austin is an Austin-based nonprofit committed to saving lives locally and fighting breast cancer globally. Komen Austin is the only local breast cancer organization attacking the disease on all fronts – education, screening, treatment, follow-up care, survivorship support, advocacy and research. The organization serves the women and men in the city’s five-county area battling breast cancer by removing barriers to care for the uninsured and underinsured. Of the funds raised annually, Komen Austin invests 75 percent in local community health grants and educational initiatives, and 25 percent in global research studies to find cures for breast cancer. Since 1999, Komen Austin has invested more than $11.7 million in breast health services and educational efforts in Bastrop, Caldwell, Hays, Travis and Williamson counties. Additionally, it has given more than $5.4 million to fund global research studies to find cures for breast cancer. Komen Austin encourages the local community to help save lives and end breast cancer forever by participating in year-round fundraising efforts and our signature events – the Susan G. Komen® Austin Race for the Cure and the Big PINK Give. For more information, visit https://KomenAustin.org.

Diamonds Direct, North Austin and The Domain’s Premier Jeweler Offering one of the Largest Selections of Fine Jewelry and Diamonds

Texas’ tax free holiday weekend is August 11 to 13 and why only limit yourself to purchasing clothing, backpacks and school supplies. Diamonds Direct is offering an extended tax free holiday sale to customers. From now until August 12 all sales prices on jewelry include sales tax- so what you see is what you pay.

From engagement rings and wedding bands, to colored gemstone jewelry and fashion pieces, shoppers can take full advantage of obtaining some sparkly new bling
during this special promotion.

 Tax Free Holiday Savings

August 1- August 12

Regular Store Hours

Diamonds Direct

The Domain

11104 Domain Dr

Austin, TX 78758

Diamonds Direct offers a huge selection of loose and mounted diamonds ranging in size from under a half carat to over 20 carats. Diamonds Direct also features a multitude of engagement ring mountings byAmerica’s top designers, wedding bands, pendants, earrings, bracelets, pearls, colored gemstones and fine fashion jewelry. Diamonds Direct is a socially responsible company that thinks globally and acts locally. The company ensures all diamonds are ethically sourced via the Kimberly Process and is responsible for hundreds of thousands of dollars raised for local philanthropies and cultural organizations that are critical to the communities Diamonds Direct calls home. For more information, visit www.DiamondsDirect.com.

Diamonds Direct in The Domain Celebrates with Weeklong Event

Highlights Include a Special Appearance by Designer Simon G and No-Interest Financing for Five Years 

Global diamond powerhouse Diamonds Direct on Monday announced a weeklong celebration of Valentine’s Day at its Austin store Feb. 7-14 featuring the retailer’s best financing offer of the year – 0% interest for five years – and a special event on Saturday, Feb. 11 featuring renowned designer Simon G. The store is located at 11104 Domain Drive in The Domain shopping center.

“We are proud to be one of the carefully selected jewelers to sell Simon G’s inspirational hand-crafted designs, and we are thrilled to have him in our store,” said Diamonds Direct Vice President Anat Adi-Atias.

Although Diamonds Direct regularly carries Simon G pieces, the designer will bring with him additional inventory for his appearance, including bridal pieces, limited edition pieces and signature favorites. He will also offer customization according to buyers’ unique needs and vision.

Founded in 1995 by former diamond wholesalers, Diamonds Direct offers one of the nation’s largest selections of fine jewelry and diamonds in the United States. Because it has a buying office within the world diamond exchange in Tel Aviv, Diamonds Direct is able to eliminate all middlemen and stay involved throughout the full life cycle of every diamond it sells. This vertical integration strategy creates tremendous value for end customers and ensures an unquestionably first-quality product.

Diamonds Direct offers a huge selection of loose and mounted diamonds ranging in size from under a half-carat to over 20 carats. The company also features a multitude of engagement ring mountings by America’s top designers, wedding bands, pendants, earrings, bracelets, pearls, colored gemstones and fine fashion jewelry. The Diamonds Direct team includes skilled diamond experts who assist customers with choosing the right diamond for their budget and occasion – a personalized and fresh approach to diamond and fine jewelry selection for shoppers in the Austin area.

Diamonds Direct is adheres to the highest industry standards and ethics, and is committed to providing a transparent, educational experience to each customer. The company offers outstanding customer service, including a 30-day money-back guarantee, 110 percent lifetime upgrades on all classic diamond pendants and stud earrings, price protection, complimentary jewelry maintenance, cleanings, appraisals and multiple financing options.

“With this special guest on hand and this incredible offer of no-interest financing for five years, our Valentine’s Day celebration is the perfect time to purchase that diamond you have had your eye on, whether it is a Valentine’s Day gift, an engagement or wedding ring, or a special remembrance for an anniversary, birthday, or other occasion,” said Adi-Atias.