Facebook Will Allow Users to Opt Out of Collecting Browsing History

Facebook announced earlier this week that users will soon be able to opt out of one of Facebook’s key data gathering practices: the collection and use of people’s web browsing history, which the company uses to sell targeted ads.

Dan Goldstein

Dan Goldstein

Dan Goldstein is the president and owner of Page 1 Solutions, a full-service digital marketing agency. He is the also the author of “Win with Multi-Channel Digital Marketing”.

Of the announcement today he says, “Facebook is getting the message that privacy and transparency are important to Facebook users and Internet users in general. Giving users the ability to identify and manage which sites are tracking information about them shows that Facebook is actively taking positive steps to protect user privacy. Time will tell, but this may help Facebook overcome the shadow of the Cambridge Analytica scandal”.